Senior Manager, B2B Marketing

Senior Manager – B2B Marketing, Digital

Weber Shandwick – Baltimore

 

Weber Shandwick is seeking a talented Vice President, Business Marketing (B2B) to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.

 

Working in our hybrid model – a mix of remote and onsite work – you’ll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimore and our NA network, particularly in Washington, DC—embracing our values of curiosity, inclusion, courage and impact. Our Baltimore office is a part of the agency’s South business unit, including Atlanta and DC.

 

On any given day, you’ll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on a paid campaign, and/or helping to launch a podcast. You’ll bring a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns.

 

The ideal candidate will be highly collaborative, solutions-oriented, and have a passion for digital innovation and telling brand stories across digital platforms, including constructing efficient nurture journeys and concepting content production. If this is you, let’s talk!

 

RESPONSIBILITIES

• Develop and implement integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs
• Execute digital engagement campaigns for clients across sectors using marketing automation tools, especially for audiences with long sales cycles
• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences
• Serve as a lead business marketing strategist for key clients and internal teams
• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects 
• Inform the development of creative and editorial assets to resonate with clients’ priority audiences and ensure channels are being used in high-value ways
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing 
• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy

 

QUALIFICATIONS

• 6-8 years’ experience within the digital communications and marketing industry with a strong understanding of integrated strategies  
• Previous experience with a digital marketing or digital agency strongly preferred
• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals
• Strong experience with both large-scale and start-up business environments preferred

• Proven expertise in B2B and/or integrated digital campaigns
• Background in demand gen, lead gen, sales enablement, ABM and email marketing
• Experience with B2B automation platforms and MarTech tools (e.g. Salesforce, Marketo, Pardot)
• Experience working with creative and/or technical teams
• Outstanding written and verbal communication skills
• Familiarity and comfort working with senior-level clients as well as integrated agency teams

 

 

More on the Essentials:

• Thinking:Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity.
• Communication: Speak, write and edit succinctly and compellingly.
• Storytelling:Understand the elements that make a story exciting, what brands are doing in the media ecosystem and across social platforms, and what they should do next.
• Management: Meet deadlines and deliver results. Work fast and work well.
• Interpersonal:Collaborate well, whether it’s in our team, with client or network teams
• Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.
• Technical:Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
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