Sr. Director, Cooperative Trade Marketing
The Coca-Cola CompanyAbout the role
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
December 1, 2023Shift:
Job Description Summary:
Position Overview:
This position provides the financial leadership for the company’s North America CTM (Cooperative Trade Marketing) processes representing $1.1 billion USD in marketing spend annually. The Director leads 1 KO associate and provides support to the Managed Service Provider’s (MSP) extended teams.
Provides strategic and finance direction, policy interpretation, and operational decision making to sales and finance, as well as cultivates and maintains relationships with business clients. Provides guidance and training as well as oversight/performance management in the administration and handling of North America CTM processes and systems. In addition, it is incumbent upon the role to ensure financial controls are being met in the management of trade spend, accruals and fall out. Manage and oversee all financial forecasting, planning, analysis, and accrual processes related to the CTM processes.
Success will be defined by the achievement of specific goals (ex. accuracy, timeliness, automation), as well as ensuring accurate financial controls and processes.
This position is a People Leader role.
Responsibilities:
Provide leadership and direction for all aspects related to the North America CTM process.
Develop and implement strategic cooperative trade marketing initiatives in collaboration with partners to enhance market presence and drive sales.
Work closely with the sales and marketing teams to align trade marketing strategies with company objectives and sales targets.
Oversee the settlement and deductions management process to ensure proper tracking, validation, resolution, and reporting of all trade-related deductions and discrepancies.
Establish and manage effective relationships with key cooperative and trade partners to leverage joint marketing opportunities.
Analyze and report on the effectiveness of cooperative trade marketing campaigns, and make recommendations for future campaigns.
Manage the cooperative trade marketing budget, ensuring efficient allocation of resources.
Develop processes to reduce invalid deductions and improve the speed and accuracy of resolution.
Collaborate with finance, sales, and operations teams to improve clarity and accuracy in trade promotions and deductions.
Train and manage a team of cooperative trade marketing and deductions staff, encouraging professional development and high performance.
Keep abreast of industry trends and competitive landscape to influence trade marketing and deductions strategies.
Develop and maintain financial forecasting models to predict future financial trends and business performance.
Oversee the accrual process to ensure that all financial transactions are recorded and reported accurately and timely.
Prepare and present financial reports to senior management, board of directors, and other stakeholders, suggesting actions based on financial insights.
Collaborate with various department heads to develop budgets and financial plans.
Conduct variance analysis to identify gaps between actual and forecasted financial results.
Oversee the implementation of new financial systems and processes to improve efficiency and accuracy.
Liaise with external auditors and manage internal controls to ensure compliance with financial regulations and standards.
Train and guide staff members on financial forecasting and accrual procedures.
Qualifications
Education:
Bachelor’s degree in Business, Finance and/or Accounting required. MBA or other advanced degree a plus.
Experience:
At least 10 years of experience in financial planning, forecasting, accruals, and settlement management processes preferably in a senior leadership role.
5+years prior experience at management level required including prior management and employee development experience including the direct supervision of both management and staff level employees.
Proven track record in successfully leading teams
Demonstrated experience in improving efficiencies based on targeted metrics.
Prior experience working with internal clients and external customers to resolve finance and accounting issues.
Thorough knowledge of financial systems and other relevant software (MARS)
Strong analytical skills and proficiency
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