Paid Media Manager

Why You Will Love Working With Us!

Odyssey Behavioral Healthcare believes that each person deserves the opportunity to embark on a new journey to reach their optimal level of health. Odyssey’s network of behavioral healthcare services provides support to individuals throughout their journey by combining compassionate, evidence-based treatment with concierge-quality amenities.

What we offer:

•        Collaborative environment dedicated to clinical excellence
•        Multiple Career Development Pathways
•        Company Supported Continuing Education & Certification
•        Multiple Health Plan Design Options Available
•        Flexible Dental & Vision Plan Options
•        100% Company Paid EAP Emotional Well-Being Support
•        100% Company Paid Critical Illness (with health enrollment plan)
•        100% Company Paid Life & ADD
•        401K with Company Match
•        Company-Sponsored HSA, FSA, & DSA Tax Savings Accounts
•        Generous Team Member Referral Program
•        Parental Leave

How You Will Contribute/Position Summary:

The Paid Media Manager is responsible for planning, managing, executing, and optimizing all paid digital advertising initiatives across the organization. The Paid Media Manager will have oversight of paid media strategy, campaign execution, landing page development and optimization, and detailed KPI reporting.

Essential Responsibilities

1. Manages all paid digital advertising accounts including Google Ads, Meta, LinkedIn Ads, and YouTube.
2. Develops and implements paid media strategies for each brand, facility, and budget.
3. Creates and optimizes landing pages; implement A/B tests to improve conversion rates.
4. Writes and refines performance-driven ad copy.
5. Collaborates with creative teams on ad design needs.
6. Monitors campaign performance, budget pacing, and performance trends.
7. Develops detailed KPI dashboards, weekly reports, and monthly summaries and identify actionable insights.
8. Researches and builds targeted keyword lists including negatives.
9. Builds and refines custom audience segments.
10. Collaborates cross-functionally to solve performance roadblocks.

Additional Responsibilities

1. Presents data-driven insights to leadership.
2. Assists in documentation of processes and training materials.
3. Performs other duties as assigned.

What We Are Seeking/Education and Experience:

Position requires a bachelor’s degree in marketing, business, communications, analytics, or related field; 4+ years of paid digital advertising management experience, including experience with Google Ads, Meta Ads Manager, and LinkedIn Ads, and Google Ads; experience with developing and optimizing landing pages; and Google Ads Search Certification. Google Ads Display & Analytics Certifications and/or Bing Ads Certification preferred.

Odyssey Behavioral Healthcare provides equal employment opportunities without regard to race, color, creed, ancestr