Senior Brand Manager - Pharma Consumer Health

Company Description

At Dr Reddy's "Good Health Can't Wait"
Dr. Reddy’s in Spain is part of an established 40year pharma company with global success. Our team in  Spain, based in Barcelona, is a trusted partner in the hospital sector, offering a diversified portfolio that  includes  oncology, antiviral, antiinfective, antihypertensive,     antithrombotic, and immunosuppressive drugs. This is an exciting time to join an                     established, enthusiastic, experienced, innovative, growing team with a robust pipeline       and expected to deliver multiple successful commercial product launches in the next          5 years. Passionate about people and transformative medicines? Deeply motivated by         delivering good health. Come build our team together!
 

Diversity, Equity & Inclusion
At Dr Reddy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team.  We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.

Job Description

Role Summary:

As Brand Manager for Consumer Health at DRL Spain/ Portugal, you will lead the strategic development and execution of brand plans for the Nicotinelle portfolio. You will be responsible for driving brand growth, market share, and profitability in alignment with DRL’s mission to provide affordable and innovative healthcare solutions supporting our local partners. 

Ideal candidate will be based in Barcelona, Spain and report to Cluster Head Western and Southern Europe

Key Responsibilities:

• Brand Strategy & Planning
  • Develop and implement annual brand plans and long-term strategies for assigned products with local co marketers
  • Conduct market analysis to identify growth opportunities and consumer insights
  • Share brand positioning from Global Marketing, messaging, and value proposition to your countries (adapt, translate… when required)
• Marketing Execution
  • Co Lead integrated marketing campaigns across digital, retail, and healthcare channels.
  • Collaborate with co marketers to brief media agency
  • Support Co marketers creative agencies and internal teams to develop or localize impactful promotional materials. Develop or localize promotional materials
  • Successfully manage product launches and lifecycle strategies in collaboration
  • Act as daily contact with Co marketers Liaise with sales teams to gather field insights and ensure alignment.
  • Gather field insights and competitor intelligence from reps to enhance performance
  • Track budgets and assist with PO creation and invoice processing
  • Maintain product documentation, marketing approval workflows, and internal portals
  • Track all advertising documentation according to internal regulatory process
• Performance Management
  • Build reporting template & Monitor brand performance through KPIs (sales, market share, ROI, distribution). Create monthly reports and presentations for the cluster team on performance, market updates, and competitor actions
  • Analyze campaign effectiveness and optimize marketing spend.
  • Prepare regular performance reports and strategic recommendations.
• Cross-functional Collaboration
  • Work closely with Sales, Regulatory, Medical Affairs, and Supply Chain teams of Dr Reddy & Co marketer.
  • Align brand strategies with commercial objectives and compliance standards, and Global vision
  • Support training and engagement initiatives for field force.
  • Propose local insights and feedback to French headquarters to influence broader strategy.
• Innovation & Portfolio Development
  • Identify consumer trends and unmet needs to guide new product development.
  • Contribute to portfolio expansion strategies in the Spanish market.

Qualifications

Educational qualification: Bachelor’s degree in Marketing, Business, Pharmacy, or Life Sciences (Master’s preferred)

Minimum work experience:

• Minimum 8-10 years of experience in brand management within the pharmaceutical /consumer health industry (on OTC medicine)

Skills & attributes:

• Creativity and innovation mindset
• Strategic thinking and analytical skills
• Strong communication and stakeholder management
• Results-driven and performance-oriented
• Adaptability and cultural awareness
• Agility
• Automony (will be the only CHC people within the EUG BU)
• Needs to master