Director of Marketing Activation, Operations and Customer Engagement

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

 

About the role:
The Director of Marketing Activation, Operations and Customer Engagement leads a diverse and high performing team that drives the development and execution of the division’s promotional, advertising, digital, and physician‑engagement strategies. This role supports the entire vascular portfolio, striving to create a differentiated experience for the physicians in nearly every touchpoint with the company. Major areas of responsibility include:

 

Marketing Activation: Owns the development and execution of promotional campaigns including messaging and creative development, media planning, digital and content strategies, trade show and event experiences and other marketing channels.

 

Physician Engagement: Oversees the delivery of plans to purposefully engage both physician thought leaders and key company medical and strategy advisors.

 

Digital & MarTech Strategy: Evaluates and deploys new technologies to transform the commercial organization, including lead management and demand-generation technologies, new data analysis and management capabilities, the utilization of AI-based tools to drive efficiency and competitive advantage.

 

Marketing Operations: Ensures the disciplined execution of physician contracting, regulatory and audit processes, sales enablement, compliance workflows, and other operational activities that enable the division to market effectively and responsibly.

 

This position requires a strong and flexible leader, capable of coaching, developing and inspiring a blended team of marketers, operations specialists, digital experts and field-based physician relationship managers. The leader in this role must possess extensive experience in integrated marketing communications, strong digital capabilities, comfort working closely with physicians, and a clear understanding of marketing and commercial processes. This leader must also have a significant track record in medical devices, drawing on multiple experiences in product marketing, communications and other commercial roles to help remove barriers for their team and accelerate growth for the division.

 

Your responsibilities will include:

• Initiate and build comprehensive promotional plans for medical education programs, including content development, tactical plans and measurement

• Lead the division’s overarching advertising, promotional, and digital marketing strategy
• Oversee creative development, message architecture, omnichannel planning, and cross‑portfolio campaign execution
• Ensure all activation aligns to segmentation, customer‑journey insights, and growth objectives
• Direct agency partners across creative, digital, media, and production
• Lead digital marketing strategy and execution, including marketing automation, personalization, KPI development, analytics, and emerging technologies such as AI‑enabled content and targeting tools
• Drive continuous innovation through testing, measurement, and integration of new capabilities
• Develop and refine integrated channel strategies across paid media, social, web, email, and sales‑enablement channels.
• Lead tradeshow strategy and execution in partnership with customer engagement teams
• Oversee key physician relationships, including KOL management and strategic alignment with clinical and marketing needs
• Lead execution of physician Advisory Boards (MAB/SAB) and ensure compliance with contracting, documentation, and governance
• Manage the team responsible for physician contracting, ensuring compliant processes and timely execution.
• Partner with Legal, Compliance, Medical Affairs, and Commercial Operations to maintain audit‑ready documentation and alignment
• Oversee all regulatory submission workflows and audit readiness
• Maintain operational frameworks that ensure advertising and promotional materials meet regulatory and quality standards
• Lead development of sales enablement tools, messaging guides, competitive resources, and digital content ecosystems
• Ensure alignment with sales leadership to support field needs and strategic priorities