Senior Specialist, Digital marketing

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Join us in creating a future beyond fossils!

We are looking for a Senior Specialist, Digital marketing in UPM Marketing, Sustainability and Communications Hub.

Greetings from your future manager 

UPM Marketing, Sustainability and Communications Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in ensuring brand and digital marketing alignment as well as increasing internal efficiency. Great end to end experience and team spirit are in the key role within the Hub. We are enthusiastic about what we do, and we enjoy working together.

We are now excited to welcome Senior Specialist, Digital marketing passionate about paid media actions that efficiently reach and engage B2B audiences around the world and contribute to company's growth. Interested? Come and join us on this exciting path!– Karolina Kuźniacka, Senior Manager of UPM Marketing, Sustainability and Communications Hub.

What you will do

• Build and manage continuous paid media and campaigns across a variety of channels including but not limited to Google Ads, social media platforms (Facebook, Twitter, LinkedIn, Instagram), and programmatic advertising networks

• Work closely with the digital marketing analytics team to track and analyze campaign performance, provide insights and detailing campaign results, key learnings and recommendations for future strategies

• Collaborate with the content and creative teams to ensure ad creatives are suitable for the campaign selected channels

• Manage budgets with precision, ensuring maximum efficiency and impact

• Monitor the digital advertising market to spot trends and opportunities, staying updated with the latest marketing technologies and techniques to boost UPM’s paid media strategies

• Support digital marketing analytics team with basic analysis e.g. tracking performance and generating reports

• Conduct other digital marketing activities as per need

• Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub

Who you are

• You hold a bachelor’s degree in marketing or a related field, complemented by over five years of solid experience in the digital advertising industry, ideally within a large B2B manufacturing company or providing services to clients in this sector, consistently delivering strong results and notable achievements

• You possess deep expertise in demand and lead generation processes specific to large B2B manufacturing environments and your understanding of the customer journey and key touchpoints enables you to design and execute effective strategies that drive measurable business outcomes

• You have a very good command of:

  • LinkedIn Campaign Manager

  • Meta Business Suite

  • Google Ads

  • Programmatic Advertising

  • Targeting mechanisms and optimization strategies

• You have at least basic understanding of (considered as an asset):

  • Google Analytics

  • Google Tag Manager

  • Marketing automation tools

• Your skills in communicating and collaborating are highly effective, particularly when it comes to presenting complex information in a clear and persuasive manner

• You are creative thinker with the ability to troubleshoot issues and find effective solutions

• You are highly organized with an ability to manage multiple campaigns simultaneously in a fast-paced environment with strict deadlines

• You have at least C1 level of English proficiency (verbal and written) and preferably at least C1 level of Polish proficiency (considered as an asset) to ensure effective communication and collaboration with global stakeholders, team and partners, as well as great interpersonal skills and the ability to work effectively with cross-functional teams and external partners

This is what we offer to you

• A meaningful job: We have an inspiring pu