Sales Analytics Manager, On Premise

Job Title 

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role:

Purpose/Scope of Role:  The purpose of the Sales Analytics Manager – On-Premise role is to provide support in the development, performance management and tracking against strategic channel plans. This role will drive and heighten monitoring performance against key Key Performance Indicators by leveraging business reporting systems to identify opportunities to deliver volume/value/market share with actionable recommendations and insights for Diageo and our customers, as well as support the On-Premise Commercial Director in the development of the channel plan and strategy. The role reports to the On-Premise Commercial Director but will work closely with the VP, SAOP (Strategic Accounts On-Premise) team, DHP (Diageo Hospitality Partnership) central Diageo team, as well as ancillary support to regional On Premise division teams to deliver the insights and support necessary to drive channel growth. This role will also work with other Sales Analytics Managers and insight owners in the organization to ensure we are driving consistency, standardization and best practice sharing within the On-Premise team. 

Role Responsibilities: 

Key Outputs and Results:

Ownership of Performance Reporting and Business Routines

• Own the standardized reporting process and delivery across On-Premise to drive consistency and develop insights, including the Monthly On-Premise Scorecard & Summary Email(s) and associated Power BI reports, Monthly SAOP Reporting, and Monthly Agency Reporting (DHP)
• Maintain account call point universes for SAOP & Agency, as well as support the strategic roadmap for account coverage for the future to align to On Premise strategies across Lifestyle Accounts, Occasion Targeting, and other key pillars
• Maintain and improve current and/or develop new performance tracking reports, financial and non-financial Key Performance Indicators, including current Power BI suite of reports dedicated to the On Premise channel
• Identify key drivers of performance (favorable and adverse) 
• Support team to identify opportunities and risk mitigation

Use analysis and insights to identify new business opportunities and present findings and recommendations to key partners

• Proactively Develop On-Premise insights/opportunities through analytics, uncovering additional volume & market share opportunities. Develop presentations to communicate opportunities to management as well as track progress against these initiatives.
• Develop tools and insights from internal Depletions data, as well as data from third-party providers such as NABCA, Nielsen CGA, Mintel, Technomic, Overproof, Ground Signal, etc.
• Provide insight into Spirits Industry On-Premise trends across competitive landscape with data from third party providers to identify category opportunities and competitive