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Supervisor, Programmatic

Publicis Groupe
New York City, United Statesfull_timeVerifiedPosted 29 Aug 2023
💰 $92,000/yr($58,500/yr$92,000/yr)

About the role

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients.

PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

PubW’ world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native. With a deep understanding of media platforms, data, and targeting strategies and razor-sharp analytical skills, our Precision specialists deliver optimal solutions that drive our clients’ business forward. 

We’re looking for an outstanding Manager—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own. 

Sound like you? Read on.

What you’ll do:  

As a Manager, you’ll be responsible for oversight of analysts and senior analysts on a day-to-day basis. You will ensure your analysts are properly equipped to handle tasks such as campaign management activities, including campaign setup, optimization and maintenance, QA, performance reporting, and billing reconciliation. You will also play a role in all of these areas ensuring that campaigns are set up properly according to best practices, providing final QA and confirming all aspects of a campaign are running smoothly. You’ll provide feedback on optimization recommendations from analysts when needed and help guide their development in this area. You will provide input in the construction of client decks and status documentation. You will be responsible for the growth and development of analysts on the team and will provide feedback to ADs and above on developmental progress and any needs of the team.

Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact. 

Day to day your role includes:

  • Directing and managing the daily workflow of our Walmart client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps 
  • Interfacing with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion
  • Prepare client deliverables ensuring quality, and that recommendations and work products are sound and viable
  • Owning the development of strategic proposals, coordinating across teams to account for all relevant inputs and sharing with your associate director for alignment and pressure testing
  • Assuming accountability and ownership of campaign execution for assigned client accounts as well as monitoring and reporting on campaign performance 
  • Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Participating in forecasting exercises for senior management
  • Adopting established account management standards and program management best practices and ensuring processes are being followed – you will be responsible for holding your team accountable
  • Assisting in training, mentoring, and developing team members
  • Contributing to the development and documentation of best practices for improving communication and collaboration within the team and the group
  • Developing and maintaining quality control procedures for campaign implementations
  • Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
  • Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity

Qualifications

  • Four or more years of experience in display and video media buying
  • In depth unde

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Company

Publicis Groupe

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