Director, E-Commerce

ABOUT THE JOB

Patrick Ta Beauty is looking for a strategic and execution-focused Director, Ecommerce to lead our growing DTC business. This role owns site performance, campaign execution, platform innovation, and international expansion - driving both revenue and brand elevation across digital touchpoints. Reporting to VP, Ecommerce, this leader will partner cross-functionally across marketing, creative, product development, and operations to bring brand and business goals to life. This role is on-site and based in West Hollywood, CA.

ABOUT PATRICK TA BEAUTY

Patrick Ta Beauty was founded in 2019 by world-renowned celebrity makeup artist, Patrick Ta and one of his first-ever clients and beauty and skincare expert, Rima Minasyan. The pair work together to create, perfect, and launch each product for both the makeup artist and the everyday makeup wearer. Patrick Ta Beauty's goal has always been to make their consumer feel great in their skin and give them versatile products that can create any look.

RESPONSIBILITIES

Site & Experience

• Campaign Execution & Site Readiness:
  • Concept, develop, and execute comprehensive 360 marketing campaigns access DTC, including new product launches, site exclusives, and evergreen brand moments
  • Partner with marketing and creative teams to translate GTM briefs into fully executed site plans
  • Own homepage updates, collection landing pages, promo logic, and merchandising strategy
  • Own end-to-end QA and publishing for all campaign assets across mobile & desktop
• Conversion Rate Optimization:
  • Drive ongoing CVR improvements through UX enhancements, A/B testing, and site flow optimization
  • Identify friction points across the funnel – from PDP to checkout, and implement iterative updates
  • Monitor funnel metrics and apply learnings to future roadmap initiatives
• AOV Strategy:
  • Develop and scale strategies to increase AOV across full-price and promotional periods
  • Lead bundling strategy including pricing

Platform & Operations

• Shopify Plus Management: Own the backend architecture and performance of our Shopify Plus store, ensuring platform stability, optimized checkout, and seamless integration across key tools.
• Tech Roadmap & Integrations: Lead prioritization and optimization of new technologies that drive efficiency and growth, including personalization, bundling, search, and loyalty platform.
• Vendor & RFP Ownership: Run end-to-end RFPs and manage vendor relationships from sourcing through onboarding and performance tracking.