Lead Data Specialist

Career Area:

Technology, Digital and Data

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. 

Role Summary:

The Lead Data Specialist is the analytics and reporting owner for Cat OnPoint Marketing Services, responsible for delivering accurate, scalable, and actionable marketing performance insights across digital campaigns, customer journeys, and dealer engagement channels. 

This role owns dealer-facing and internal reporting, develops dashboards and visualizations, and partners with stakeholders to interpret results, identify optimization opportunities, and demonstrate business value. The role focuses on measuring and improving campaign effectiveness, customer behavior, and conversion outcomes across Cat OnPoint Marketing Services. 

As Cat OnPoint scales from proof of concept to enterprise deployment, this role ensures analytics and reporting are trusted, repeatable, and aligned to approved business cases and value realization objectives. 

What You Will Do:

• Own the end-to-end analytics and reporting strategy for Cat OnPoint Marketing Services. 

• Design, maintain, and enhance dealer-facing and internal dashboards focused on campaign performance, customer engagement, and conversion metrics. 

• Develop ad hoc dashboards and analyses to support stakeholder questions, performance reviews, and optimization discussions. 

• Analyze campaign performance across channels (email, digital, CRM-driven outreach), identifying drivers of engagement, conversion, and ROI. 

• Utilize data visualization tools (e.g., Tableau) to translate complex marketing data into clear, actionable insights. 

• Act as a consultative analytics partner to Dealers, Business Units, and internal teams by explaining campaign results, audience behavior, segmentation performance, and performance drivers. 

• Identify insights, risks, and opportunities, and provide data-driven recommendations to improve campaign effectiveness, targeting strategy, and customer conversion outcomes. 

• Ensure data accuracy and integrity across multiple data sources; investigate and resolve data discrepancies. 

• Partner with engineering and platform teams to define data requirements, specifications, and reporting structures. 

• Contribute to data modeling, ETL processes, and reporting enhancements within an agile delivery environment. 

• Define and support value realization and ROI measurement, ensuring alignment with approved business cases. 

What You Will Have:

Value Realization: Knowledge of value realization methods; ability to plan, execute, monitor and manage business activities and resources to determine and achieve the actual value from a business initiative as estimated in an associated business case.
Communicating Complex Concepts: Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple, clear language appropriate to the audience.
Agile Development: Knowledge of agile methodologies and the agile development lifecycle; ability to utilize formal agile methodologies, disciplines, practices and techniques for the delivery of new and enhanced applications.
Cloud Computing: Knowledge of cloud-based solutions and their applications; ability to design, implement, and manage cloud-based solutions to meet business needs and improve operational efficiency.
Database Design (Physical): Knowledge of database systems; ability to establish a data model for designing an organization's database that runs effectively and efficiently for better business outcome.
Information Management: Knowledge of an organization's existing and pl