Influencer Marketing Lead

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About the role

As Cleo’s Influencer Marketing Lead, you’ll own one of our most exciting marketing channels, growing it into a full-funnel powerhouse channel, delivering against both brand and business metrics. You’ll leverage your experience across all types of influencers, from traditional, to micro, to content creators and work across the Cleo organisation to best showcase our product and its benefits. You don’t shy away from numbers, in fact, optimising the influencer channel according to performance metrics is one of your favourite parts of the job.

This is a unique opportunity to make a significant impact in a fast-growing, true AI startup and build on previous learnings while shaping the channel under your expert vision.

Key Responsibilities

• In this exciting role you will be working alongside the marketing team to create and deliver influencer campaigns to tell Cleo’s unique story.
• Develop and own influencer marketing strategy, helping to educate customers and influencers on Cleo’s AI-powered money management tools.
• Identify and build relationships with prominent influencers, talent agencies, and management companies.
• Bring creative thinking, strategic support, and marketing know-how to build a pipeline of influencer relationships.
• Liaise with the marketing team to create and coordinate ‘big picture’ marketing strategies that work across different channels including paid social collaboration, affiliate marketing, and organic social media marketing.
• As a member of the creative team, you’ll develop concepts and content ideas, and work to execute with influencers and talent.
• Develop creative briefs, manage influencer contracts and negotiations, and manage content approvals from ideation through to compliance and legal.
• Direct, monitor, and organise influencer KPIs and provide measurement and analysis of influencer performance and campaigns. If you’re afraid of numbers, this isn’t the gig for you.
• Oversee monthly influencer budget, handling invoicing and payments.
• Proactive, energetic, innovative, and forward-thinking.
• Track emerging trends, technologies, industry experts, celebrities and influencers.
• Proven ability to manage internal communications for influencer channels, driving strategy forward and ensuring timely execution of influencer plans.
• Working with internal teams to create a multi-faceted content strategy and helping define our creative vision we are building an in-office studio, we want the output to be creative and big].

What We're Looking For

• 5-8 years in-house or agency experience in influencer marketing, with U.S. B2C, tech brands. Special consideration for experience in regulated industries (fintech, insurtech, healthtech) and those with consumer app experience.
• Strong network of influencers and content creators across various platforms (Instagram, YouTube, TikTok, etc.).
• Strong knowledge of social media strategy and management, influencer platforms, talent management, and digital marketing.
• Strong passion for current events and pop culture, with examples of properly harnessing them for brands.
• Great written and verbal communications, time management, project management, and organisational skills.
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can v