Senior Marketing Automation Engineer

Twin Health 

At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. 

We start by building a dynamic model of each person’s metabolism — drawing on thousands of data points from CGMs, smartwatches, and meal logs — that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.

Working here 

Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.

Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights’ Digital Health 150, and named one of Newsweek’s Top Most Loved Workplace® .

With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.

Join us as we reinvent the standard of care in metabolic health.

Opportunity
We are looking for a Senior Marketing Automation Engineer to own the architecture, automation, and operational execution of our marketing technology ecosystem. This role sits at the intersection of marketing strategy, data infrastructure, and technical implementation — ensuring lifecycle campaigns, data flows, and automation infrastructure are scalable, reliable, and driving measurable business outcomes.

You will serve as the primary owner of our marketing engagement platform, architecting the automations that power our acquisition and enrollment communications while acting as the connective layer between the Hightouch CDP Solutions Architect, Salesforce owners, native app and web application teams, data engineering, marketing scheduling, enrollment operations, and campaign owners.

This is a hands-on, high-impact individual contributor/future manager role for someone who thrives in complexity, excels at cross-functional facilitation, and is energized by turning fragmented processes into scalable, intelligent systems that deliver a cohesive member experience across every lifecycle stage.

Responsibilities

Marketing Engagement Platform Ownership

• Own end-to-end marketing engagement platform architecture including journey/canvas design, segmentation strategy, campaign logic, deliverability, and dynamic content
• Design, build, and scale lifecycle automations across acquisition, enrollment, engagement, and retention journeys
• Establish and enforce governance standards for naming conventions, template management, QA processes, and campaign documentation
• Serve as the internal marketing engagement platform SME — troubleshoot issues, evaluate new platform features, and continuously drive optimization

Data Architecture, Campaign Deployment, Journey Orchestration & Cross-Functional Collaboration

• Partner with CDP, CRM, product, and data engineering teams to define audience sync requirements, data mapping, behavioral event instrumentation, and pipeline specifications that power lifecycle campaigns
• Serve as the MarTech voice in data model and pipeline discussions, translating campaign and automation requirements into clear data specifications and advocating for the fields, events, and freshness standards marketing needs
• Lead cross-team coordination across member acquisition, enrollment, and journey teams to align campaign timing, cadence, and channel mix around a unified communication strategy
• Identify gaps and conflicts across journey stages and implement orchestration rules — suppression logic, frequency caps, and priority sequencing — to ensure every touchpoint fits within a cohesive, member-centric framework

AI-Powered Automation & Innovation

• Identify and implement AI-driven opportunities (including Claude and API-based automation) to scale MarTech operations, content personalization, and campaign optimization
• Build and manage API