Director of Strategic Partnerships

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

Our Director of Strategic Partnerships will establish and deepen Later’s partnerships with key social media platforms, technology providers, and partner distribution channels. The role's responsibilities include building and maintaining relationships with key industry players, identifying new business opportunities, negotiating deals, managing cross functional integration initiatives, and ensuring client satisfaction. The ideal candidate will have a proven track record in business development, coupled with a deep understanding of the social media, commerce, and creator economy landscape. This role requires a strategic mindset, strong relationship-building skills, and a passion for delivering results that align with both client and creator objectives.

What you'll be doing:

Strategy

• Identify and pursue new business opportunities, including partnerships, collaborations, and strategic alliances with industry leading technology companies in the creator ecosystem. Develop and implement a comprehensive partnerships strategy to achieve revenue growth and market expansion goals through strategic partnership integrations. 

Client Relationship Management: 

• Lead executive level strategic negotiations with top industry players. Serve as the primary point of contact for strategic partners, building and maintaining strong relationships to understand their business goals and objectives.

Partnership Growth: 

• Partner with internal Mavely teams to identify areas of opportunity to grow and drive success across Mavely’s partnerships.

Cross-Functional Collaboration: 

• Collaborate with internal teams to ensure successful implementation and execution of partnerships through project management of key programs.

Client Support: 

• Provide ongoing support and guidance to your partners, serving as a trusted advisor, and resource to address any issues or concerns.

Industry Analysis: 

• Stay informed about industry news and trends and provide recommendations for strategic initiatives and partnership opportunities.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 10+ years of experience in business development, established key contacts/executive relationships with a track record of success across the social platforms, consumer tech and creator marketing industry.
• Bachelor's degree in marketing, business, or a related field. 
• Excellent communication and interpersonal skills.
• Strong leadership and executive level negotiation skills.
• Proven ability to develop and execute effective partnership strategies. 
• Data-driven mindset with the ability to analyze data and generate actionable insights. 
• Creativity and the ability to think outside the box.
• Passion for the creator industry and a deep understanding of the landscape.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

How you work: 

• You’re proactive and results-driven, always taking initiative, aligning your actions with company