Senior Manager, Creative

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Description

The Senior Manager, Creative will lead and inspire a multi-disciplinary design team in support of one of Aetna’s key strategic clients. You will be responsible for the design integrity of marketing and creative projects and programs through strategic direction, development of cohesive creative concepts, and seamless execution.

You will ensure all creative deliverables are consistent with the client’s design quality and consistency standards. You will successfully deliver on a range of creative services, including but not limited to print, digital, web, and video assets. You will manage daily functions of the design team, ensuring the implementation of operational, staffing, organizational, and professional development best practices. You will inspire innovative, thoughtful, tactical, and strategic-level thinking across the team.

You will create and promote a culture that values talent, collaboration, autonomy, and accountability, where every creative contributor strives to elevate these standards. You will serve as a strategic and trusted partner to the account management, writing and client teams, as well as a key member of the department leadership team.

You will drive internal creative team processes and requirements, ensuring the right talent, tools and systems are in place to position the creative team for success. You will exhibit outstanding creative judgment and guide the team in achieving the highest possible creative standards for all materials, regardless of medium. You must have strong knowledge of the client’s business, style, and consistency standards.

Fundamental Job Components

• Manage and oversee the performance, development, and well-being of design team members, including tasks such as hiring, training, and ongoing feedback.
• Possess a deep understanding of the health insurance industry, client’s health benefits products, audiences, and business objectives, and execute on creative that aligns with the client’s vision.
• Ensure successful execution of all design projects, ensuring they are delivered on time and meet the required quality standards.
• Act as a top-level creative specialist, effectively managing relationships with stakeholders to ensure a clear understanding of design objectives and address any concerns or issues that may arise.
• Establish and implement programs and innovative initiatives for the organization to advance Creative and Design initiatives.
• Execute the continuous improvement of design processes and methodologies by implementing best practices and promoting a culture of innovation and efficiency.
• Approve design standards and best practices to ensure consistency and quality across all design deliverables.
• Develop user-centered designs, ensuring that the products and services deliver an exceptional user experience.
• Proactively identify and act on opportunities for operational creative efficiencies and improvements.
• Set the tone of collaboration and teamwork within the creative team and across the organization; promote a “be of service” mentality to the client and across the internal team.
• Work harmoniously with others to get a job done and lead the team in a collaborative fashion.
• Create a collaborative environment, encouraging cross-functional collaboration with other teams such as account management, copywriting, MarTech, operations, and digital teams.
• Ensure the team is compliant with all branding, operational, legal, and regulatory mandates.
• Advise leadership on the allocation of resources to support key design initiatives and ensure they align with organizational goals and objectives.
• Build a collective team vision and define creative goals and objectives.
• Develop, coach, and mentor direct reports through formal and informal feedback, including annual performance reviews.
• Establish visual hierarchy, layout, typography, and color effectively.
• Find common ground with clients when debating creative or strategic opinions.
• Provide consistent recognition and credit for team creativity and c