Marketing Manager, Go-To-Market

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity.  These values guide our interactions with each other, our customers, and the community.
Position Overview:The Marketing Manager – Go-to-Market implements and drives the customer lifecycle journey for the Colibri Group Financial Services Ecosystem and galvanizes support with cross-functional team members to drive demand to our doorstep by developing go-to-market plans to support customer acquisition, engagement, and retention.

What You'll Do

• Implement the strategy and execution of multi-channel demand creation activities that leverage both inbound and outbound tactics to generate demand that yields
• Lead the customer-facing product launch activities, assist with releases of existing products, and manage cross-functional implementation of those plans.
• Work with Product Marketing and Ecosystem General Managers to have a clear understanding of the product roadmap to plan the corresponding launch levels and establish campaign priorities
• Forecast, measure, analyze and report on the impact of engagement and demand creation activities on sales pipeline, and revenue and lead ongoing testing and optimization plans
• Monitor and communicate new market trends and industry insights and make data-driven recommendations to optimize marketing initiatives
• Work with the web optimization team to ensure inbound traffic can be converted into known leads through a best-in-class Web experience 
• Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing 
• Manage lead management process in conjunction with marketing operations including lead capture, scoring, nurturing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable) 
• Execute lead acquisition strategies to grow prospect and customer database 
• Demonstrate excellent customer service follow-through and communication
• Build strong relationships and collaborate with cross-functional teams, including product, sales, and marketing, to ensure alignment and drive business objectives

What You'll Need to Succeed

• Proven track record building multi-channel marketing plans  
• Demonstrated ability and desire to work effectively with deadlines and successfully handle multiple projects simultaneously.
• Tech savvy command of business software (Microsoft Office suite, Adobe, Monday…), Cloud-based software (Google Analytics, ClickUp, etc.)
• Experience working with marketing automation platforms such as Eloqua, Hubspot and Salesforce
• Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success
• Ability to support processes, strategically enhance use, and partner with sales teams in Salesforce 
• Highly adept at extracting insights from data and leading others in data-driven decision-making; demonstrable experience presenting recommendations in a clear and concise way that effectively “tells a story" with data 
• Experience with digital media, including SEM, display, social, email and affiliate channels, and also print direct marketing 
• Bachelor's degree
• 3+ years demonstrated experience in multi-channel, customer journey design and effective MQL production in the B2B channels
• Preferred Qualifications:
• B2B SaaS Marketing experience

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today! Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic inform