Jobs and Careers

Sr. Manager, Web Strategy and Growth

San Francisco, United Statesfull_timeVerifiedPosted 3 Jun 2025

💰 $215,000/yr($159,000/yr – $215,000/yr)

About the role

The Role

As Pilot's Sr. Manager, Web Strategy and Growth, you will own the design, strategy, performance, and optimization of Pilot’s most important marketing asset—our website. Your mission will be to drive organic traffic growth, optimize conversion rates, and deliver an exceptional user experience for visitors to pilot.com. This position requires a strategic thinker and hands-on executor who thrives at the intersection of data-driven decision-making, user-centric design, and business impact. You’ll be responsible for managing our Webflow instance and collaborating across teams to build a website that scales Pilot’s growth to $100M ARR and beyond.

Key Responsibilities

Website Strategy and Ownership:

Develop and execute a comprehensive web strategy that supports Pilot’s growth and brand goals.
Own Pilot’s Webflow instance, ensuring its functionality, scalability, and alignment with business objectives.
Drive the vision for the evolution of pilot.com, incorporating best practices in UX/UI, SEO, CRO, and analytics.

Performance and Conversion Optimization:

Use data and insights to optimize the website for key metrics, including traffic, engagement, and conversions.
Continuously improve conversion rate optimization (CRO) through A/B testing, personalization, and iterative enhancements.
Monitor and report on website performance, identifying areas for improvement and delivering measurable results.
Optimize the use of machine learning tools, AI and AI agents / automation to enhance team efficiency across all parts of the website optimization workflow.

Organic Traffic Growth:

Partner with content and SEO agencies to implement strategies that drive sustainable growth in organic search traffic.
Stay up-to-date with industry trends, algorithm updates, and emerging tools to maintain Pilot’s competitive edge in search rankings.

Cross-functional Collaboration:

Work closely with marketing, product, and sales teams to align website strategies with broader company goals.
Partner with content and design agencies and internal teams to ensure the website reflects Pilot’s brand and resonates with target audiences.
Implement tracking, reporting, and technical improvements.

Product Management and Execution:

Write up requirements and work with web agency and/or Growth Engineer on scope necessary to develop website features (MVP, trade-offs, balance short- and long-term).
Manage the end-to-end development of new website features, page designs, and updates, ensuring timely and high-quality delivery.
Oversee web agency, freelance resources, and tools to maximize impact on Pilot’s goals.
Assist with QA and UAT, ensuring consistency of customer experience.

About You

Experience: 5-8 years of experience in web strategy, as part of an agency team or an in-house marketing team, with expertise in managing websites and CRO.
Web Expertise: Proficient in Webflow or similar CMS platforms, has led web development projects and built web experiences that motivate users to move through the funnel.
SEO: Demonstrable knowledge of SEO fundamentals and how they interplay with website technology, architecture, and content.
Analytics Savvy: Strong knowledge of web analytics, and goal setting, including experience with tools like Google Analytics