Recruitment Marketing Manager

Company Description

Alliance Animal Health is a fast-growing private equity backed, Veterinary Service Organization that operates as a majority owner and business partner to veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service. 

We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you are excited about using your talents to make an impact on the health and wellness of pets - we would love to talk with you!

Job Description

Strategic Recruitment Marketing Leadership 

• Partner with Talent Acquisition leadership to build best-in-class recruiting capabilities by developing recruitment marketing strategies to hire critical veterinary roles. 

• Bring an entrepreneurial mindset to build, test, and scale recruitment marketing programs, processes, and tactics that improve candidate attraction and hiring outcomes. 

• Build strong relationships and maintain clear communication with stakeholders across Talent Acquisition, Operations, and Marketing in a remote environment. 

Recruitment Marketing Performance & Job Board Optimization 

• Develop and execute test-and-learn recruitment marketing strategies across job boards to improve awareness, engagement, and application conversion.  

• Manage recruitment marketing campaigns, including job board sponsorships, search optimization, paid media, retargeting, demand generation, and Google Ads campaigns.  

• Provide day-to-day direction to the Recruitment Marketing Digital Specialist and collaborate with LinkedIn, Indeed, iHire, and other recruitment marketing partners to optimize performance, troubleshoot challenges, and identify growth opportunities. 

• Partner with Data & Analytics to measure performance across the candidate funnel, including impressions, clicks, engagement, applications, and qualified candidate generation, and deliver insights that inform recruitment marketing and hiring strategies.  

Brand Content & Recruitment Marketing Programs 

• Own employer brand and hospital branding presence on priority job boards.  

• Craft compelling job descriptions, support website content, and ensure employer brand alignment across candidate touchpoints. 

• Partner with Ops and hospitals to identify and promote local differentiators, culture, career opportunities, and employee experiences that attract top veterinary talent. 

• Create and manage content including social media, videos, testimonials, and storytelling assets using Canva. 

• Write design briefs and collaborate with Talent Acquisition to create marketing materials that support recruitment events and efforts.   

• Monitor social media performance across corporate social accounts on LinkedIn, Instagram and Facebook and report on key metrics using Sprout.  

Cross-Collaboration & Partnership 

• Develop trusted partnerships across Talent Acquisition, Operations, Marketing, and hospital leadership teams to align priorities, gather insights, and drive recruitment marketing initiatives forward. 

• Effectively communicate project status, results, recommendations, and action plans to stakeholders at all levels of the organization, from frontline managers to senior leaders. 

• Lead and manage multiple recruitment marketing projects simultaneously using Asana ensuring deadlines, stakeholder expectations, and business objectives are met.

Qualifications

Qualifications 

• Digital Marketing Expertise 

• Communication & Stakeholder Management 

• Analytical & Data-Driven Mindset 

• Entrepreneurial Mindset & Problem Solving  

• Creative Content Development (Canva)  

• Cross-Functional Leadership 

• Project Management