Vice President, Commercial

Company Description

This is a hybrid role and is required to report to the Dallas office every Tuesday, Wednesday and Thursday. 

About Hana Group
Hana Group is a global leader in ready-to-eat Pan-Asian cuisine, bringing fresh, chef-crafted sushi and Asian-inspired dishes to customers through our in-store kiosks and food service operations. With a presence in major grocery retailers across the U.S., we’re committed to delivering high-quality food that’s convenient, delicious, and prepared with care. Our culinary teams operate with a passion for food and a dedication to service that drives every customer interaction.

Our Culture
At Hana Group, we believe our people are the heart of our success. We’re proud to foster a diverse and inclusive work environment where team members feel empowered, supported, and inspired to grow. Whether you're rolling sushi, managing a kiosk, or supporting operations behind the scenes, your work makes a real impact on the customer experience and the company’s success. We invest in our employees through hands-on training, leadership development, and clear pathways for career advancement.

Why Join Us
Joining Hana Group means being part of a fast-paced, entrepreneurial company that’s transforming the way people eat. We operate with a focus on food safety, operational excellence, and customer satisfaction, while never losing sight of the people who make it all happen. If you're passionate about food, thrive in dynamic environments, and want to be part of a company that’s growing across the U.S., Hana Group could be the perfect fit for you.

Job Description

The Vice President - Commercial is a strategic leader who manages the team responsible for the planning, execution, and optimization of core business operations with a specific focus on the 5P’s (Product, Price, Promotion/Marketing, Place, and Process). The business management team ensures cross-functional alignment across departments, drives delivery of the Product PnL budget, and supports the company’s long-term growth objectives. The VP will also lead company-wide strategic initiatives as well as manage the quality assurance and food safety teams, ensuring compliance with industry standards and regulatory requirements.

Key Competencies

Strategic Leadership, Cross-functional Collaboration, Data-Driven Decision Making, People Leadership, Customer and Retail Partner Focus, Product Innovation, Marketing

Duties & Responsibilities

• Understand the business' financial goals and drive decisions to meet/exceed company’s budgeted goals
• Manage the collective pillars of the business management process: Product, Price, Promotion, Place
  • Develop pricing strategy to drive positive like for like sales and margin improvement
  • Drive product innovation/recipe management, commercial activation on POS and merchandising
  • Collaborate with cross-functional teams to implement decisions at pace
• Lead and manage a high-performing business management team and their deliverables as well as strategic growth as individuals and team
• Set and communicate a clear innovation roadmap/vision that aligns with business goals that vary by specific retailer formats and categories
  • Collab with Culinary, Ops and Supply Chain to ensure product feasibility, quality and scalability
  • Harmonize retailer specific commonalities to increase efficiency while driving satisfaction
• Draw insights from data, market research and experience to make effective, timely decisions
  • Establish/track KPIs to measure the effectiveness of product launches and marketing campaigns
  • Understand consumer needs/satisfaction to adapt innovation and portfolio management
  • Leverage franchisee feedback to permanently improve the offering
• Ability to capture a wide variety of data points, including business goals, risks and priorities to make sound decisions that deliver results
• Manage the Quality and Food Safety team to ensure we have industry leading operational practices that proactively identify and address risk areas to prevent them from become consumer/retailer issues

This job posting describes the general duties and responsibilities for the position. Other duties as required may be assigned.

Qualifications

• Bachelor's degree in business, marketing or related field. 10 + years retail experience required
  • Demonstrated success in leading brand strategy and product innovation within a multi-unit or consumer-facing business
• Strong financial acumen with experience managing budgets and P&L responsibilities
• Effective communicator and collaborator with all levels of the organization
  • Strong leadership, relationship building, nego