Sr. Manager of Strategic Programs

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

MedTech Sales

Job Sub Function:

Key Account Management – MedTech (No Commission)

Job Category:

Professional

All Job Posting Locations:

Cincinnati, Ohio, United States of America, Raritan, New Jersey, United States of America

Job Description:

Johnson & Johnson is recruiting for a Senior Manager of Strategic Programs to join our MedTech Surgery business located at our Raritan, NJ, or Cincinnati, OH site.

#Li-Hybrid

About Surgery

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting!

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Purpose: This role is part of the Key Account Management team reporting into the Sr. Director of Strategic Customer Programs. This is a strategic, insights-based commercial role that will translate complex customer needs into actionable, high-impact solutions. This role sits at the intersection of Marketing, Field-based Account Management and HEMA and will be responsible for uncovering deep account-level insights based on clinical, operational and economic needs. The Sr. Manager of Strategic Programs will then collaborate across the organization to create tailored solutions that help our hospital customers achieve better outcomes, more efficiency and reduce total cost of care. 

Responsibilities:   

• Identify and prioritize high-impact customer groups to optimize marketing efforts and resource allocation.
• Use insights from market research, data analysis and field input to anticipate customer needs and adapt strategies accordingly.
• Develop clear, differentiated, and compelling value propositions for key customer segments, emphasizing product benefits, clinical outcomes, and cost-effectiveness.
• Customize messaging and solutions to address the unique challenges and goals of specific accounts and customer personas.
• Work closely with US Marketing, HEMA and the Key Account team to ensure the value proposition aligns with product capabilities and market needs.
• Design and implement strategic marketing plans tailored to key accounts, focusing on delivering measurable business growth.
• Integrate multi-channel marketing approaches, including digital campaigns, educational events, and thought leadership initiatives.
• Align marketing plans with sales goals, product launches, and organizational objectives.
• Build and launch marketing tools and resources, such as customized presentations, case studies, QBRs and ROI analyses to support the Key Account field team.
• Identify market research needs to understand industry trends, competitor activities, and customer dynamics.
• Use market & competitive intelligence to refine segmentation strategies, improve marketing plans, and identify growth opportunities.
• Identify and engage with critical professional societies (eg ACHE, Becker’s), and evaluate which societies to prioritize for in-person meetings and other engagements
• Establish KPIs to track the success of marketing plans, including customer acquisition, retention, and account growth.

Skills:

• Solid understanding of the U.S. healthcare market, includi