MEDIA EXECUTIVE (SR) - WDBJ

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WDBJ:

WDBJ7, WZBJ24, and WDBJ7.com are a Gray-owned dominant CBS-affiliated media powerhouse in beautiful Roanoke, Virginia. Known as “Your Hometown Station®”, WDBJ7 and WZBJ24 serve 26 counties across the Blue Ridge Mountain region and produce more than 55 hours of award-winning local news coverage, more than any of its competitors in the Roanoke/Lynchburg market.

For 70 years, WDBJ7 has been the number one station of choice for viewers from Roanoke to Lynchburg and across the New River Valley.

Job Summary/Description:

WDBJ7, the #1 TV station in the market, is searching for a motivated Senior Media Executive to join our team in Roanoke, VA. The Senior Media Executive is responsible for driving revenue growth by selling integrated media solutions across linear, streaming/CTV, and digital platforms. This role manages a full sales cycle from prospecting new business and needs analysis through proposal, close, and post-campaign optimization while building long-term client and agency relationships.

Duties/Responsibilities include, but are not limited to: 

- Prospect, pitch, and close new business across media + digital advertising solutions.
- Grow existing accounts through strategic planning, upsell/cross-sell, and quarterly business reviews.
- Build integrated proposals (e.g., broadcast + OTT/CTV + display/video + social + sponsorships) aligned to client KPIs.
- Partner with internal teams (traffic, digital ops, marketing/creative, research) to launch and optimize campaigns.
- Track pipeline activity, forecasting, and reporting in CRM; maintain accurate documentation and pacing.
- Present campaign performance insights and recommendations; use data to improve outcomes and renewals.
- Stay current on market/competitive trends and educate clients on new products and best practices.
- Develop and cultivate new direct business by identifying, prospecting, and converting new advertiser relationships through outbound outreach, networking, referrals, and community/industry involvement.
- Build and maintain an active pipeline of direct local/regional SMB and mid-market accounts, scheduling ongoing discovery meetings and presentations to drive consistent new revenue.

Qualifications/Requirements:

- 3+ years of experience in media sales and digital advertising (agency, publisher, broadcast, or ad tech) is preferred.
- Proven ability to meet/exceed revenue goals with strong prospecting and closing skills.
- Working knowledge of digital ad products and metrics (e.g., impressions, CPM/CPC, CTR, conversion, viewability).
- Experience selling one or more of: CTV/OTT, digital video, programmatic, paid social, display, and sponsorships.
- Strong presentation and consultative selling skills; able to translate business goals into media strategy.
- Strong ability to work collaboratively with the sales team and cross-functional departments (marketing/creative, digital ops, traffic, finance, research) to develop proposals, executive campaigns accurantely, and deliver client results
- Proficiency with CRM tools (Matrix or similar) and Microsoft Office/Google Workspace.

Preferred Qualifications:
- Existing local/regional advertiser and/or agency relationships.
- Familiarity with audience measurement and analytics (Nielsen, ComScore, GA4, ad platform reporting).
- Experience with Wide Orbit Traffic and WOMS.
- Experience building multi-platform packages and custom sponsorships.

Core Competencies:
- Consultative sales, negotiation, and account strategy
- Pipeline management and forecasting discipline
- Comfort with data-driven storytelling and performance reporting
- High ownership, time management, and collaboration