Consumer Communications Lead

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic is seeking a dynamic and experienced Consumer Product Communications Lead to spearhead our consumer communications program. As a key member on the Communications team, you will drive the strategy and execution to establish Anthropic and Claude as household names. This role demands a rare blend of strategic vision, hands-on expertise, and the ability to translate complex AI concepts into compelling narratives for everyday consumers.

This role reports into the Head of Product Communications and offers a unique opportunity to shape the narrative of AI in consumer spaces and play a crucial part in Anthropic's mission to build beneficial AI systems that positively impact people's daily lives.

Responsibilities:

• Lead and own the development and execution of Anthropic's comprehensive consumer-focused communications strategy
• Serve as the primary SME of our consumer storytelling, crafting narratives that resonate with mainstream audiences
• Drive proactive media relations efforts, securing high-impact coverage in top-tier consumer, lifestyle, and mainstream outlets across print, digital, and broadcast platforms
• Identify and capitalize on cultural trends to showcase Claude's relevance and capabilities
• Collaborate closely with Sales, Partnerships, Product, Marketing, Legal, and other Communications team members to develop integrated campaigns
• Prepare and coach Anthropic spokespersons for consumer-focused media engagements
• Monitor and analyze consumer trends, competitor activities, and public sentiment to inform strategy

You may be a good fit if you have:

• 10+ years of experience in consumer and/or consumer product communications, with a strong focus on consumer technology or culture/lifestyle communications
• Demonstrated ability to thrive in a fast-paced environment, with a proven track record of leading successful consumer communications programs for notable brands
• Exceptional strategic thinking, writing, and storytelling skills, with the ability to distill complex technology into relatable narratives for mainstream consumers
• Strong media relations skills with established relationships in relevant media circles
• Experience successfully working and collaborating with Sales, Partnerships, Marketing, Product, and others to tell impactful stories
• Demonstrated ability to lead and execute consumer communications strategies from conception to implementation
• Deep understanding of consumer behavior and ability to identify compelling AI use cases
• Creative mindset with a talent for spotting and leveraging cultural trends
• Proactive and scrappy approach, combining strategic thinking with a willingness to roll up your sleeves
• Strong project management and analytical skills
• Collaborative leadership skills to influence stakeholders at all levels

Deadline to apply: None. Applications will be reviewed on a rolling basis. 

The expected salary range for this position is:

Annual Salary:$240,000—$300,000 USD

Logistics

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed.  Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

Compensation and Benefits*

Anthropic’s compensation package consists of three elements: salary, equity, and benefits. We are committed t