Senior Director, Advertising & Brand Media

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee whether a team member of Etsy, Reverb, Depop, or Elo7 you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human

Job Description

What’s the role?

We are looking for a Senior Director, Advertising and Brand Media to create and execute on a vision for the future of Etsy’s above-the-line marketing function on a global scale. 

In this newly created role, you will spearhead brand media planning, media experimentation, media optimization and full funnel activation within the Advertising, Communications and & Engagement Marketing (ACE) team. You will provide thought leadership and an innovation roadmap for the team’s future, while also being accountable for delivering and growing return on ad spend from today’s brand marketing investments. 

You will lead a small team of savvy, experienced advertising & brand media experts – empowering them to do big things on a global scale – with the support of our media agencies in the US and international markets.

Based on your deep experience, you will also be skilled in communications planning, insight development, digital & offline media channels activation and full-funnel measurement. You will have direct experience creating or optimizing a unified measurement approach across paid media, social/content, influencer, experiential and PR. 

In addition, you will be a lynchpin in our operating model, creating best in class partnerships and connectivity between the ACE team and our partners across Finance, Analytics, Research, Growth, Product Marketing, CRM and Brand/Creative. 

As a senior leader, you possess high levels of accountability, agility, and a strong collaborative mindset. Your motivation lies in delivering tangible impact, driving a long term vision and empowering your team to achieve company and professional growth.

You are energized by the opportunity to shape and grow a pivotal function within a rapidly evolving and dynamic business landscape. And you value the mission of Etsy and our work to keep commerce human for our community of 6 millions sellers and 100 millions buyers. 

This is a full-time position reporting to the Vice President, Advertising, Communications & Engagement Marketing.  and the base salary range will be 198,000 - 258,,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

This role requires your presence in Etsy’s Brooklyn office in an in-person or flex capacity. Candidates living within commutable distance of the Brooklyn Hub, may be the first to be considered.

Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our Flex and Office-based work modes and workplace safety policies here.

What’s this team like at Etsy?

• The Advertising and Brand Media team is responsible for telling Etsy’s story and driving business on a global scale. The team leads the development of compelling above-the-line brand campaigns that align to the company’s top priorities, retail moments and product launches. The team is part of the larger Advertising, Communications & Engagement (ACE) function within the Marketing org.   

What does the day-to-day look like?

• Leads the development of long term advertising & brand media strategy, while supporting the team in ongoing campaign launches.  
• Partners with the analytics teams to ensure that measurement frameworks, reporting cadences and campaign optimizations are taking place
• Oversees investment plan development and implementation.
• Utilizes data and analytics to generate insights for optimizing investment, messaging, and marketing mix
• Leads team and agency in negotiating added value inventory, research partnerships and custom sponsorship elements. 
• Maintains and grows key marketplace relationships, including senior-level media and technology platform contacts. 
• Provides senior counsel on marketplace trends and investment best practices