Director of Content Management - US/Canada Technology

This key role reports to the Portfolio Management Sr. Director within the US-Canada Technology team and will shape and execute our content strategy. Creates and manages the organization and dissemination of content across all platforms for US/Canada and will contribute to creating strategies to efficiently manage knowledge resources, ensuring accessibility and accuracy for internal and external stakeholders. 

We are looking for a strategic thinker and creative leader who will have a strong background in content strategy, hands-on graphic design skills, and the ability to influence a team to create visually appealing and engaging content.

CANDIDATE PROFILE 

Education and Experience 

• Undergraduate degree from an accredited university; or equivalent experience, training, and certifications
• 8+ years of progressive experience in content management, knowledge management, or a related field, that has fostered:
  • Strong understanding of content strategy, information architecture, and user experience principles.
  • Proficiency in content management systems (CMS), knowledge management platforms, and digital analytics tools.
  • Ability to deliver clear, easy-to-understand communications deliverables

Attributes & Capabilities

• Strong personal leadership, organizational, relationship-building, and negotiation skills
• Formal and informal presentation skills
• Graphic design experience/expertise
• Possesses a passion for design, a keen eye for detail, and a strategic mindset for content creation
• Adept at visual storytelling
• Self-starter with self-confidence, enthusiasm, and strong customer service orientation
• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
• Creative and critical thinking and problem-solving skills, with a passion for driving innovation and excellence in content and knowledge management
• Basic project management skills
• Ability to complete deliverables with high quality and up to established standards
• Strong analytical skills to measure and report on content performance.
• Proficiency in graphic design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).

Preferred

• Experience working in or on behalf of (i.e., consulting) a large-scale, global enterprise strongly preferred
• Graduate Degree
• Hospitality experience                                                                           

CORE WORK ACTIVITIES 

• Establishes strong, collaborative ties with the Director of Communications on the Portfolio Management organization. 
• Delivers difficult and time-sensitive requests with clear, easy-to-understand content.
• Partners with a team of content creators, curators, and knowledge managers to optimize information flow and promote best practices in content management. 
• Creates visually compelling and engaging content across various digital platforms, ensuring consistency with our brand identity. 
• Identifies needs and then develops, manages, and maintains content management plans for the organization across internal towers (TSSC, Field Operations, PSS, etc.)
• Partners and builds relationships with other disciplines and teams, i.e. Global Technology, Global Operations, Owner Franchise Services, etc. to ensure our content strategy is aligned with these key stakeholders
• Manages the implementation and maintenance of knowledge management systems, including content repositories, databases, and collaboration tools, to facilitate efficient access to information.
• Establishes and maintains standardization of content management including but not limited to content storage location, naming conventions, and MGS updates.
• Partners with the Director of Communications to develop and deliver communications deliverables, including – but not limited to – webinars, PowerPoint presentations, talking points, job aids, etc.
• Analyzes content performance metrics and user feedback to optimize and improve content strategy continually.
• Develops and implements a comprehensive content strategy aligned with the overall continent marketing goals.
• Defines and maintains the information architecture of content repositories, ensuring content is organized logically and tagged appropriately for easy retrieval and dissemination.
• Establishes content governance policies and procedures to maintain consistency, accuracy, and compliance with standards across all content assets.
• Creates visually appealing graphics, illustrations, and other design elements for digital and print materials.
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