Job Description Summary

As Manager, Integrated Marketing Communications, you will be part of a team responsible for the Diagnostic Solutions brand, business, and its portfolio of products, services and solutions. You will collaborate with the Global and U.S. teams to develop a content and communications strategy for the point-of-care business, aligned with the marketing/commercial plan. You will explore and recommend various media and interactive approaches, with the objective of increased assimilation of messages across customer- facing elements.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Primary Responsibilities: 

• Develop and implement innovative ideas and tactics for engaging target audiences with content that aligns with the key brand messages and omnichannel objectives for the point-of-care business.

• Lead an annual communications planning process in collaboration with Marketing to determine direction and budgetary spend for brand area.

• Take ownership over content development for your business platform (using agencies when needed), and own the process to get content reviewed and approved by internal stakeholders.

• In partnership with our agency, take ownership of creative deliverables to execute on-time and within budget against the paid media plan.

• Write and update content for multiple channels, such as paid media ads, print deliverables, websites (SEO friendly), emails, and social media channels; ensure content optimization.

• Monitor and report on campaign performance, KPIs and analytics across multiple channels, platforms include Advertising Platforms (LinkedIn, Google, etc.), Adobe Analytics, Marketo, Salesforce.

• Work with tradeshow manager and marketing to help create impactful presence at industry tradeshows and events.

• Own budgeting process and expenses (in partnership with marketing) to execute marketing and communications plans.

• Manage external agency partners as needed and partner closely with internal agency.

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About You:

• BA / BS degree required; MBA preferred. 
• Minimum of 3 years’ brand management experience in a regulated industry (preferably in diagnostics, medical devices and/or pharmaceutical.)
• Minimum of 3-5 years of agency experience.
• Proficient in creating media plans and working with external agencies and internal stakeholders to purchase and place media and advertising.
• Able to develop strategic, long-term content strategies that align with business goals.
• Strong marketing metrics and analytics reporting background a plus.
• Understanding of the fundamentals of SEO and ability to use tools to increase visibility on search engines.

Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field-based and Remote roles. ​

99,700.00 - 164,300.00 USD Annual

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the C