Senior Director, Integrated Corporate Marketing

At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.

Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment.

Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.

Spearheads the approach, alignment, and execution of an integrated corporate marketing center of excellence (primarily B2B with some B2B2C).

Overall Purpose

The Senior Director, Integrated Corporate Marketing will spearhead the approach, alignment, and execution of an integrated corporate marketing center of excellence (primarily B2B with some B2B2C).  The marketing center of excellence will act as an internal agency focusing on brand narrative implementation, marketing content delivery and distribution, and closely interface with the design team, social team, comms team, product marketing teams, growth and acquisition team, and reputation marketing team to ensure a cohesive and compelling presence across optimal channels utilized by Early Warning’s brand portfolio. This role will build close collaboration with marketing and brand leads for each of our business units including, identity and payments risk (fraud) solutions, Zelle® and Paze(SM).  

Essential Functions  

• Drives Center of Excellence practices and playbooks for a unified approach to storytelling, purposeful content development, socialization, approval, production, and distribution. 

• Collaborates with corporate/reputation marketing to implement our enterprise brand narrative. 

• Supports each product/brand leads to implement our strategic brand narratives. 

• Supports brand refreshes, rollouts, and launches. 

• Partners with Marketing Ops and Digital teams to deliver compelling website experiences that align with visitor and buyer journeys (primarily corporate site and identity & payments risk solutions) and digital funnels. 

• Develops and implements a collaborative corporate content marketing strategy that strengthens EWS brand positioning and drives engagement while also supporting each of our line of business brands. 

• Manages internal marketing resources including writers in an ‘internal agency style’ (including directly and indirectly) and recruits and manages external agency partners to execute high-impact corporate content marketing efforts efficiently. 

• Closely aligns with our social media motions as directly aligned to our corporate approach and in service of each of our distinct brand-related approaches. 

• Closely aligns with our reputation marketing, communications and public affairs motions.  

• Leads the delivery of high-quality content that enhances brand credibility, contributes to growth and acquisition g