Senior Product Marketing Manager

About LoftLabs

We are a venture-backed tech startup striving to be the leading force in enabling platform engineers. We raised +$30M from top tier VCs such as Khosla Ventures (first investor in OpenAI, GitLab, Stripe, Doordash) and are in a hyper-growth phase looking for motivated people to complement our team. Our headquarters are in San Francisco (Salesforce Tower) but our team is distributed around the globe and we have a remote-first work culture.

We're the company behind vCluster, an open-source technology for virtualizing Kubernetes (+10k GitHub stars). Open source is part of our DNA.

The adoption of our commercial product based on vCluster has grown extremely fast (multi-million dollar revenue) and our customer base includes some of the biggest companies in the world, including 6 Global Fortune 500 companies as well as some of the fastest-growing tech unicorns.

Responsibilities

As a Senior Product Marketing Manager at LoftLabs, you’ll play a pivotal role in shaping the narrative around our Kubernetes and platform engineering solutions. You will define how we position, message, and drive adoption of our products across key audiences, ensuring alignment between product, marketing, and sales. Your work will directly impact how we engage with developers, platform engineers, and cloud-native decision-makers.

• Messaging & Positioning – Develop crisp, compelling messaging and positioning that clearly articulates the value of our products to platform engineers, DevOps teams, and cloud architects.

• Content Creation – Own and produce core product marketing content, including whitepapers, case studies, website copy, pitch decks, and videos to drive awareness and engagement.

• Sales Enablement – Build and scale a comprehensive sales collateral library, including battlecards, competitor comparisons, objection-handling guides, and customer stories, to support our growing GTM team.

• Launch & GTM Strategy – Lead product release launches, executing LoftLabs’ product launch framework, setting success metrics, and ensuring marketing alignment across multiple channels.

• Customer & Market Insights – Conduct market research and ICP analysis, translating insights into high-impact marketing initiatives that drive product awareness and adoption.

• Competitive Intelligence – Monitor the market landscape, competitor positioning, and industry trends to craft differentiation strategies and enable sales teams.

• Community & Advocacy – Work closely with Customer Success and Community teams to amplify user success stories, community engagement, and customer advocacy.

• Cross-Functional Collaboration – Establish strong feedback loops with product, demand generation, sales, and customer success teams to ensure messaging and strategies align with business objectives.

Requirements

• 5+ years of enterprise software marketing experience, with at least 4 years in product marketing.

• Proven ability to translate complex technical concepts into clear, compelling messaging for technical and non-technical audiences.

• Experience in Kubernetes, containers, DevOps technologies, and the cloud-native ecosystem.

• Strong ability to develop, execute, and iterate go-to-market strategies for software products.

• Track record of building and maintaining sales enablement materials that drive pipeline and revenue growth.

• Ability to operate independently in a fast-moving startup environment, taking ownership of projects from ideation to execution.

• Comfortable collaborating cross-functionally with product, sales, developer relations, and demand gen teams to drive alignment.

• Experience with competitive analysis, positioning, and messaging development.

• Strong communication skills with a strategic mindset and execution focus.

• Public speaking experience (conferences, meetups, webinars, expert panels) is a plus.

Benefits

We offer the following benefits:

• Competitive Salary: We offer a competitive compensation package, including equity.

• Platinum-Level Insurance: Health, dental, vis