Director Analytics (Media)

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more

 

 

 

YOUR ROLE

We are looking for a passionate, collaborative, and adaptable Director to join Redbox, Crossmedia’s analytics and business intelligence team. We are an integrated analytics practice that empowers our clients to make media investment decisions by understanding the dynamic between building their brands and driving performance.

As a senior member of the team, the Director closely partners with the Group Director in reviewing the group’s project briefs and acting as the planning horsepower behind current and prospective client strategic problems.

You are comfortable directing strategic discussions with clients to help define objectives, target customers & opportunity sizing, communication channels, optimal budget allocations and investment levels etc. 

• Develop strong relationships with clients built on trust and expertise.
• Advise clients on best practices and any evolving trends.
• Transform data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver the message.
• You will be the expert in senior client meetings. You are expected to guide the discussion, present findings and recommendations, and simplify advanced analytics.
• Work with our media team to understand historical media performance, optimal media budget, and allocate budget across multiple media channels
• Mentor and help junior team members to learn and grow.

Focuses on a quality XM product, adhering to XM’s high standards 

 Team project management and training

• You are a team leader and instill values of teamwork – be it Redbox functional team or cross-functional teams comprising of planners, buyers, Ad ops etc. 
• Manage the expectations of juniors as well as senior members on the team. Keep the senior team ( GD+) informed about the progress of various tasks, flag risk if any, and bring them in for timely senior coverage.  
• Train the team on delivering the Best-in-class output to clients and account teams – be it in measurement, dashboarding, generating insights, and presenting. 
• Be the key person that the team looks up to for leadership and guidance, but constantly take input from them and show clear direction and decision-making. 
• Is fully committed to staff training of current team, participates in formal training and serves as a mentor. 
• Adheres to the employee evaluation process, providing timely and constructive feedback to direct reports. 
• Assists in the development of internal processes to enhance team productivity   

Learning and delivering

• Leads in building the reporting and dashboarding platform for the client alongside the team. 
• Be open and ready to push yourself to learn new things - new tools, new measurement techniques, visualization platforms, audience building, MMM or MTA
• Help develop and innovate XM data and analytics offerings and lead training.