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Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

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POSITION SPECIFICS​

POSITION SPECIFICS

Penn State’s Office of Strategic Communications—the University’s central public relations and marketing division—seeks an innovative Lead Visual Content Specialist (Principal Professional level) to join its dynamic, award-winning creative team and contribute to the creative expression of the Penn State brand.

In addition to providing day-to-day leadership of the visual content team, the successful candidate will manage the video production process from conception to completion, proactively and collaboratively engaging with other members of the creative team, and consulting with stakeholders across academic, administrative, and research units to produce multimedia content that inspires and engages key audiences while also supporting institutional priorities.

Due to the in-person requirements associated with visual content production, this position is expected to be in the office five days a week and will require occasional evening and weekend hours.

Key Responsibilities:

• Understand the brand-level goals and strategies of each project and how these can translate into the most appropriate, effective, on-brand, on-trend, and industry-leading creative solutions
• Engage the visual content team and manage available resources to execute and successfully deliver effective, compelling, and differentiating University-level multimedia content that strengthens the Penn State brand and supports the University’s strategic priorities
• Supervise the visual content staff and manage the team’s resources
• Research and develop content, brainstorm script ideas, establish and communicate production schedules, conduct interviews, produce and direct shoots, and edit all components into compelling brand storytelling products
• Continuously scan the internal and external environment and recommend opportunities to elevate the Penn State brand through storytelling
• Provide thorough, efficient, and clear communication to team members, leadership, and internal and external stakeholders
• Maintain creative exploration and evolution by remaining knowledgeable of industry trends (design, motion, storytelling, PR, and marketing), technology advancements, and the latest tools and tactics in visual storytelling

Preferred Skills and Ex