Bon Appétit is the destination for food-obsessed audiences who live to eat. We deliver original, home-cook-friendly recipes; highlight techniques and products to improve or elevate everyday cooking; and offer restaurant and culture content that helps contextualize what’s happening right now in the world of food. Epicurious is the all-in-one platform for cooking inspiration and advice that helps home cooks at every level get dinner on the table. It is the brand that answers the question “What’s for dinner tonight?” and draws people in with trustworthy, myth-busting tips and techniques as well as the stories behind iconic dishes and expert shopping recommendations. Bon Appétit and Epicurious reach millions of home cooks and food lovers across Bonappetit.com and the magazine, Epicurious.com, the Epicurious app, the BA podcast, live events, video, newsletter, and social platforms.

Job Description

Location:

New York, NY

Overview

As Manager, Creative Development, you will create and nurture a social-first, digital video IP portfolio focused on English-language content for the food brands (Bon Appétit and Epicurious), with ambition for global appeal. This role will be responsible for producing and editing social video for publishing on Instagram, TikTok, and other new emerging social platforms.

 

The purpose of this role is to build social series from the ground up, driving audience growth and engagement, delivering on Condé Nast’s preeminent portfolio of brands in the forms of: 

 

• Original social content for global digital platforms (e.g. TikTok, Instagram, YouTube Shorts), with focus on premium, scalable quality 

• Social coverage on our video productions in New York 

• Video franchises that transcend platforms and markets

• Video coverage and coordination of live cultural events 

 

This role is based in New York and reports to Bon Appétit/Epicurious’s Senior Director, Creative Development; and very closely collaborates with the Global Director of Audience Development, Analytics, and Social, and their team. Additional key collaborators will include the Associate Director, Creative Development, Socials & Visuals; the brands’ Programming and Development leads; and the Content Director.

  

The candidate should possess knowledge of the food and restaurant industry. Culinary experience is not required. They should have experience working for a notable brand or entertainment publication. They should have key time management skills and a team player mindset.

This is a full time role based in New York

 

Primary Responsibilities

• Align with brand editorial priorities and video, audio, and aud dev/social KPIs to create social video IP across platforms

• Ideate, produce, and develop social video content that adapts, supports, and spotlights Bon Appétit and Epicurious print and digital content 

• Serve as the production lead on social video shoots

• Edit social videos filmed in our Test Kitchen and on location

• Generate ideas for existing series as well as new pilots specific for short-form social platforms 

• Maintain visual best practices of series and pilots with brand stakeholders 

• Produce pilots and established series for social 

• Prepare finalized social videos for publishing on-app for TikTok and Instagram

• Collaborate continuously with Content Planning & Analysis, brand editorial, and Audience Development to engage existing fans and appeal to new viewers and advertisers

• Maintain awareness and provide social support to all brand initiatives — including new columns, series, podcasts, and events

• Manage pre-production and post-production process, including, but not limited to, shoot schedules, budgets, and creative outlines

• Collaborate with all editorial teams to have their work represented on social (cooking team, foodways team, drinks team,, etc.)

• Stay up to date on evolving features, trends, and popular social platforms

 

Desired Skills and Qualifications

• 5+ years experience in the digital media space as a content creator with inclusive style that garners respect and trust across stakeholders and team members

• Established creative sensibility with an excellent track r