Head of Customer Marketing, U.S Consumer Cards - C16

Head of Customer Marketing, U.S Consumer Cards - C16 

Citi is more than a global financial services company. It’s an engine for progress. Citi’s mission is to serve as a trusted partner to its clients and communities by responsibly providing financial services that enable growth and economic progress. Citi is a trusted brand with over 200 years of helping to lead the way in the continuously evolving financial services sector. Citi has financial operations in 160 countries, with 200 million clients and has the breadth and depth of a platform for talented individuals to build remarkable careers. 

The U.S. Consumer Cards business delivers a wide array of payment, lending, and loyalty services to individual consumers, managing significant customer accounts through both proprietary branded cards and long-standing partnerships with industry leaders. To deliver on Citi’s brand promise, the business operates as a truly client-centric organization, driving a high-tech, high-touch experience to capture the full Citi card relationship. 

Job Description 

Reporting to the Head of Marketing, U.S. Consumer Cards, this role defines and executes comprehensive customer marketing strategies to drive spend, lend and top of wallet behavior across US Citi Cards customers. This senior marketer will be a proven practitioner in developing customer strategies, rapidly executing to capture commercial outcomes, and increasing customer engagement. The ideal candidate will possess deep expertise in building high-impact, measurable results through innovative creative, channel mix, and offer strategies, ensuring flawless execution. This role leads and collaborates with product partners, merchants, co-brand and PLCC partners as well as other cross-functional teams (risk, analytics, digital, and other US Consumer Cards marketing teams) to develop and deliver a cohesive cross-franchise customer marketing plan.  

Responsibilities 

• Define and execute customer segmentation strategies and comprehensive marketing plans to drive commercial outcomes and franchise growth for the U.S. Consumer Cards business across early engagement, deepening, retention and loyalty. 

• Analyze and challenge current end-to-end customer engagement strategies to identify new opportunities and optimize existing experiences.  Develop roadmap to drive common marketing strategies, capabilities and experiences across proprietary, co-brand, and PLCC card portfolios and partners. 

• Direct and implement comprehensive product marketing lifecycle and Go-To-Market strategies for partner-driven card marketing initiatives, encompassing market potential, pricing, distribution, promotion, and offer management. 

• Define new customer engagement strategies to leverage data, marketing technology, and media and channel capabilities to drive frictionless client experiences through hyper personalization. 

• Drive breakthrough marketing for new enhancements to existing value propositions to drive high velocity customer adoption and accelerate share of wallet growth. 

• Develop and gain support for the annual customer marketing plan, including key performance indicators (sales, receivables, revenue, ROTCE, and customer centric metrics). 

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