Senior Director, Product Marketing

Ōura is an award-winning and fast-growing startup that helps people track all stages of sleep and activity using the Ōura Ring and connected app. By providing daily feedback and practical steps to inspire healthy lifestyles, we’ve helped over one million people improve their sleep, understand their bodies, and transform their health. We’re on a mission to empower every person to own their inner potential, and we’re seeking candidates who want to make an impact on our journey.

For us, empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we work to promote work-life balance and ensure that our team members have what they need to do their best work — both in and out of the office.

This highly visible role will be responsible for Product Marketing and Social Media at Oura, globally. This includes our go-to-market strategies, plans, and execution across our full product line-up. A compelling story teller and strategist, with a strong focus on execution, you will craft our product marketing messaging and narrative cross functionally partnering with many channel stakeholders. In addition, this role will have specific responsibility for our Organic Social Media strategy and execution, and drive Oura’s Web Content Strategy in partnership with our Ecommerce team.

This role reports directly to the VP of Marketing.

This is a remote role but the candidate must be based in the United States.

• Develop product positioning, messaging and value propositions to position Oura’s key differentiation in the marketplace by creating simple and compelling messages
• Drive Oura’s integrated GTM strategy and execution partnering with all the relevant channel stakeholders, and ensuring executive alignment
• Use audience and data-driven insights to drive decisions that lead to world-class customer experiences, propositions and GTM strategies
• Build strong partnerships with the Product Marketing best practices to help the team continue their evolution toward becoming a world-class product marketing organization
• Create ongoing campaigns and messaging for our features and products once launched, partnering with the wider marketing organization to develop strong strategies and execution on an ongoing basis
• Partner with the Membership team to drive an ongoing narrative for our members including key features and benefits for their always-on activity
• Identify key customer journeys and appropriate messaging across our comms channels, in partnership with stakeholders including ecommerce, membership, customer support and customer insights
• Lead our Organic Social Strategy, continuing to push the envelope on our engagement metrics, brand execution and storytelling through this medium
• Craft our web content strategy to ensure our web content and experience is meeting the needs our customers, both current and future members
• Partner with our Marketing Operations team to execute our campaigns and marketing calendar building a simple, clear and actionable process. Continue to refine that process as necessary
• Manage and develop a team of 4 individuals across PMM, Social media functions

What you'll bring:

• Experience leading professional teams and demonstrated excellence in the Product Marketing function
• Strong briefing skills
• Exceptional strategic thinking
• Creative storytelling, with the ability to distill complex product details into simple, comprehensible consumer stories

Requirements

• 10+ years of relevant work experience in product marketing with in-depth experience launching new products and verticals
• Deep and broad experience in product marketing, including a minimum of 5 years leading cross-functional professional teams
• Deep knowledge of GTM process for hardware and software
• Experience in Women’s Health would be an advantage
• Experience with both B2C and B2B marketing would be advantageous
• Travel to Finland
• Working across timezones including Finland and the US West Coast; East Coast based individual would be the ideal/recommended timezone

Benefits

At Oura, we care about you and your well-being. Everyone at Oura gets a ring of their own, and we’re continually looking for ways to improve everyone’s health and add to our benefits!

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own + employee discounts for friends & family
• Fertility benefits through Carrot Pro
• Flexible working hours and remote working arrangements