Sr. Digital Marketing Manager

Who We Are:

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs.

What We Do:

Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X and Facebook. (*in collaboration with AbbVie)

About the Role:

The Sr. Digital Marketing Manager is responsible for designing, operationalizing, managing and measuring assigned digital strategy and tactical plans for the marketing organization, inclusive of commercial brands. This role will report into the Patient Marketing Director and will have the opportunity to work with the cross functional team and the head of marketing to shape the strategy and success of the commercial team.

Primary responsibilities will include developing and implementing content and digital marketing strategies to optimize our customer experience, increase marketing effectiveness and implement measurement & testing opportunities to advance the digital roadmap. This role will execute multi-lingual digital initiatives such as email, web, search engine optimization, search engine marketing, and social media to drive traffic, brand awareness, interest adoption and adherence among undiagnosed, diagnosed patients and care partners.

This individual will gather and translate ideas into measurable, data-driven and high-impact digital campaigns. The Sr. Digital Marketing Manager will conduct ongoing analysis to assess channel/tactic effectiveness and has an opportunity to work with corporate marketing to maximize key initiatives and potentially develop new digital initiatives.

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Your Contributions (include, but are not limited to):

• Own the patient digital ecosystem in partnership with omnichannel strategist; Develops content & channel map aligned to strategic & channel priorities, inclusive of websites, social media presence, paid digital media, email, text, and other digital channels

• Manages digital media activities and partner with omnichannel strategist to translate strategy into executable audience segments, tactical media plan, and oversee digital media performance as part of omnichannel customer experience

• Develop compelling, compliant digital content aligned to a personalized patient journey that resonates with patient needs, ensures clinical accuracy, and addresses knowledge gaps

• Partner with Medical,