Senior Associate Director, Marketing Engagement

Department

Booth Kilts Center: Programs

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

The Senior Associate Director, Marketing and Engagement, is the Kilts Center’s chief marketing manager, leading the center’s data-informed marketing strategy and stakeholder engagement via communications. This position is responsible for developing comprehensive marketing strategies to promote the Kilts Center brand, disseminate quantitative marketing research, and attract key constituents to programs and events. In this capacity, the Sr. Associate Director co-manages two assistant directors, events and program marketing. The role requires a strategic thinker skilled in devising data-driven, multi-channel marketing tactics.

Responsibilities

• Oversees the visual identity, branding, and consistent messaging of the Center to various  audiences.
• Develops, maintains, and continues to build the Center’s marketing measurement and reporting on overall performance, audience engagement, and digital performance of marketing channels.
• Leads development and implementation of a comprehensive communications strategy to increase awareness and visibility of the Center and marketing at Chicago Booth.
• Owns all event- and non-event related communications and promotions.
• Identifies and executes data-informed marketing and brand projects.
• Leads social media strategy.
• Owns communication strategy to disseminate academic research made possible by the Kilts Center data repository.
• Leads comprehensive marketing strategies for all programs and events.
• Works with communications and marketing colleagues across the organization to generate, repurpose, and disseminate content.
• Manages relationships with various partner student groups.
• Develops content and strategizes on creative and interactive ways to engage with students, speakers, alumni, faculty, and corporate partners.
• Co-manages two assistant directors.
• Plans, develops, designs and implements the strategic and tactical marketing plans for a department or program. Directs, monitors and evaluates marketing communication and research programs.
• Maintains departmental priorities, allocates resources, and determines project direction in line with established priorities.
• Leads one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
• Provides expertise to marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.
• Performs other related work as needed.

Minimum Qualifications

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