Sr. Manager, Performance Media

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

We are looking for you – a dynamic, data-driven, best-in-class talent to join the Peacock team as the Senior Manager of Performance Marketing. This is a critical role within the Marketing organization, specifically the Performance Marketing pod.

As the Sr. Manager, Performance Media, you will help plan and execute always-on/evergreen digital marketing campaigns for Peacock’s portfolio of content. This includes but is not limited to: NBCUniversal’s portfolio of branded content (USA, Syfy, E!, Bravo, etc.), film studios (Universal, Sony, Dreamworks, etc.), and Live Sports & Events, with the goal of optimizing media to drive efficient subscriber acquisitions and build excitement and demand for Peacock content.

Day-to-Day Responsibilities:

• Own the performance marketing strategy for NBCUniversal core content working with the broader marketing team to ensure content is promoted to relevant audiences to maximize efficient acquisition.
• Work with cross-functional teams to strategize and execute always-on/evergreen marketing campaigns for core content, focused on Paid Social, Programmatic, and Affiliates. 
• Work closely with the performance marketing agency to plan and optimize spend across channels toward driving efficient Peacock subscriber acquisition.
• Liaise with media channel owners, creative teams, platform/vendor partners and key marketing stakeholders to implement best practices across paid media tactics using Peacock’s first party and third party data to inform decisions while staying true to the Peacock brand. 
• Analyze KPIs on an ongoing basis to ensure that campaigns are maximizing return on ad spend – focus on finding and driving high quality Peacock subscribers determined by lifetime value.
• Help manage the performance marketing budget and expenses working closely with Operations and Finance.
• Seek and develop innovative testing ideas and strategies that leverage identified opportunities as well as changes in technology and consumer behavior.
• Build, develop and mentor a top performing performance marketing team who will be responsible for supporting the day-to-day functions that bring our always-on/evergreen campaigns to live.

Qualifications

• Bachelor’s degree
• 3+ years direct performance marketing experience preferred
• 2+ years’ experience managing junior team members
• Experience driving paid revenue from a subscription product preferred, with a focus on digital subscriptions.
• Track record for successfully driving digital audience/customer growth and revenue through paid media on both desktop/mobile/tablet web and within IAP.
• Excel