Marketing Manager, AMER (12 months maternity leave coverage)

Company Description

Who we are:

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability.

Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks.

With a vision to transform how professional services and their clients do business together, Ignition empowers 7,250+ businesses to reach their full revenue potential.

To date, Ignition customers have engaged over 1.7 million clients and generated US $8b in revenue via the platform.

Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK. 

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role: 

This is a 12 month contract (with possibility of extension). It's a fully remote role, but only open to candidates based in:

Canada: Ontario or British Columbia

US: California, Colorado, Illinois, Texas, Arizona, Washington 

Job Description

About the Role
We are seeking a results-oriented Marketing Manager, AMER (Contract) to support our AMER marketing team during a maternity leave coverage period. Reporting to the VP of Demand Generation, AMER, this role is responsible for executing integrated campaigns across events, webinars, email, and content distribution to drive pipeline generation across the U.S. and Canada.

As part of the Demand Generation team, this role works closely with the wider Global Marketing team, Sales, and Revenue Operations to ensure campaigns are delivered smoothly, leads are managed effectively, and performance is measured and improved through ongoing optimization.

Key Responsibilities
● Campaign Execution (Events, Webinars, Email, Content Distribution): Execute multi-channel demand generation campaigns end-to-end—building timelines, coordinating assets, managing launches, budget allocation, and delivering post-campaign reporting and learnings.
● Webinars & Events: Plan and run webinars and regional events (virtual and/or in-person), including speaker coordination, landing pages, promotional email strategy, run-of-show support, and post-event follow-up to generate qualified leads and pipeline.
● Email Marketing & Segmentation: Build and execute segmented third-party and hosted email programs that drive registrations/downloads, engagement, and conversion across key campaigns and nurture streams.
● Content Distribution: Execute content amplification plans across owned and third-party channels (e.g., newsletter placements, partner/trade distribution, content syndication platforms), ensuring consistent packaging, tracking, and CTA alignment.
● Marketing Automation & Lead Nurturing: Utilize HubSpot and other marketing automation systems to build lists and reports, manage workflows, optimize lead nurturing, and support lead qualification.
● Collaboration with Demand Generation, Global Marketing, Sales & Revenue Operations: Partner with the Demand Generation team and wider Global Marketing team to align on priorities, inputs, timelines, and learnings; coordinate with SDRs, AEs, and RevOps to ensure clean lead handoff, follow-up motions, and accurate pipeline reporting.
● A/B Testing & Experimentation: Lead A/B tests and experiments to improve marketing effectiveness and conversion performance.
● Campaign Tracking & Reporting: Ensure consistent campaign tracking (UTMs, naming conventions, QA), monitor performance, and provide actionable insights and recommendations to improve pipeline outcomes.
● Sales Enablement Support: Equip Sales with campaign context and supporting assets (talk tracks, key messages, recommended follow-up) to improve lead conversion and speed-to-lead.

Qualifications

● 3 - 5 years of experience in demand generation, campaign marketing, lifecycle/email marketing, or a similar B2B marketing role; B2B SaaS experience preferred. Thrives in fast-paced environments with a bias for action.
● Hands-on experience with HubSpot or other marketing automation systems.
● Experience executing webinars/events and integrated, multi-channel campaigns in a fast-paced environment.
● Experience working closely with Sales teams (SDRs and AEs) and aligning marketing execution to pipeline outcomes; comfortable partnering with RevOps on lead processes and reporting.
● Strong copywriting and communication skills, with high attention to detail and strong