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Regular or Temporary:

Regular

Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Inspiring and building better lives and communities. Delivering care for our clients in every interaction. We’re Truist. And we’re looking for talented content professionals who thrive in an energetic, agile environment.

As a teammate in our in-house creative agency, you'll become the voice of Truist. You’ll create strategic content for client communications and experiences to consistently deliver the Truist brand voice throughout the organization. You’ll strive to provide a distinctive content experience that helps drive client engagement, retention, and positive client behavior.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Here’s a summary of the essential functions for this job. Other duties may be performed, both major and minor, which aren’t mentioned below. Specific activities may change from time to time. So, here’s what you'll do: 

1. Be the Truist brand voice by championing our verbal identity principles through effective content strategy, writing, and editing, peer review, agency consultation, ongoing training and education, and pair writing with subject matter experts.

2. Develop and execute content strategies to meet marketing objectives for aligned team(s) and work streams. This could include using research and applying behavioral science principles to determine the appropriate tactics for our various audiences and channels.

3. Write and edit outstanding copy that’s quickly engaging, easy to understand, on-brand, and backed by data and research. Content could be for websites, applications, emails, videos, articles, reports, naming exercises, social media, ads, brochures, direct mail, and other marketing or service channels.

4. Collaborate like a great teammate with business partners, marketing and brand strategists, designers, legal and compliance partners, and other key stakeholders to deliver distinctive client experiences with compelling content.

5. Love and champion editorial style by following, promoting, and adding to grammar and format guidelines to ensure quality, consistency, and brand alignment across product families within Truist.

6. Lead with strategic solutions by understanding, applying, and disseminating content strategies and best practices in cross-functional teams.

7. Adopt new and existing technology to capture, store, deliver and preserve Truist content.

8. Practice quality assurance procedures at each deliverable stage to maintain content integrity and ensure that content meets project specifications and standards.

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1.    Bachelor’s degree in Marketing, Communications, Business Administration, English or related field, or equivalent education and related training
2.    Five years of related experience or an equivalent combination of education and experience
3.    In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with content marketing and the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
4.    Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
5.    Knowledge of the industry's competitive landscape and the factors that differentiat