Senior Manager/Director Global Marketing Enteral Nutrition

<h2>Your responsibilities:</h2><p></p><ul><li>Lead the co-creation of the global annual marketing plan for your therapeutic area with cross-functional medical, market access und regional teams.</li><li>Understand the patient and healthcare professional journeys and company/local infrastructures as input to the strategy and marketing plan</li><li>Prepare new product launches by defining the global product positioning, naming, key claims, pricing strategy, label/packaging, trademark</li><li>Develop global promotional campaign toolkits and campaign implementation guidance for new product launches and key products in the portfolio in co-creation with Regions and key markets. Set and track KPIs for implementation in local markets</li><li>Partner with the global portfolio team in the development of the global EN product pipeline and life cycle management of the portfolio:<br/>- Input to the portfolio analysis and gap assessment to steer the future strategic<br/>  direction of the portfolio<br/>- Support the ideation process and evaluation of new product ideas from a strategic<br/>  perspective based on insights, trends, competitor activities etc.<br/>- Generation and input of patient / customer insights to feed into product development<br/>- Provide input for potential calculation of early product ideas and feedback and<br/>  on respective business cases</li><li>Be an active member in the cross-functional innovation team and drive the development of the product formulation, scientific rationale and global value dossier in line with the targeted marketing positioning and claims</li><li>Manage the budget for the therapeutic area under your responsibility</li></ul><p></p><h2>Your profile:</h2><p></p><ul><li>You have a completed university degree in Business <span>Administration/Marketing</span> or similar</li><li>Solid track record of at least 7 years in brand management / marketing from the healthcare industry or consumer goods industry where healthcare professional and direct to patient communication plays a key role</li><li>You have a strong drive for results, sense of urgency, and ability to deliver customer value underpinned by autonomous and effective decision-making abilities</li><li>You are known for Creative thinking, growth mindset, learning agility, and the ability to develop innovative strategies and plans</li><li>You have demonstrated strong project leadership and influencing skills across matrix organisations</li><li>You have the capacity for complex data analyses to optimize the brand and deliver on opportunities</li><li>You have the ability to translate science into stories for patients and healthcare professionals</li><li>You have experience in both local and regional/global rolls would be ideal</li><li>You bring excellent communication and collaboration skills</li><li>You have a high intercultural sensitivity as you will be dealing with colleagues and external partners from around the world</li><li>You are fluent in the English language (written &amp; spoken), additional languages are a plus</li></ul><p><span><span><span><span><span><span><span><span>Mindesteingruppierung/Minimum</span></span></span></span></span></span></span></span> Grading:</p>AT