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Coordinator of District Marketing

Support FBISD Schools
Sugar Land, United Statesfull_timeVerifiedPosted 26 Sept 2025

About the role

Coordinator of District Marketing - (2500028B)

Description

 Job Overview
The Coordinator of District Marketing will provide daily coordination and execution of various internal and external communication projects; oversee web content; create print and digital program content; and collaborate with other District departments on various communication materials, events, and programs.

Position Description

Essential Duties and Responsibilities

Brand Management and Promotion

  • Manage planning, developing, and marketing efforts for the district’s brand, which involves conceptualizing strategic initiatives and implementing details for the brand marketing campaigns
  • Work with the Executive Director of Communications and Marketing to interpret the vision and make it a tangible and deliverable product
  • Manage external and internal marketing partners such as vendors, production companies, printers, copywriters, and internal team members
  • Supervise the brand content and manage access to brand elements. Maintain brand standards and usage, and assist with integrating campaigns with brand consistency
  • Maintain and provide guidance on proper use of the brand throughout all advertising, promotions, internal publications, marketing, social media presence, and any other environment in which the brand appears
  • Participate in and lead brand strategy discussions and collaborate with other district departments to ensure strategic objectives are met and to act as a liaison in the development of communications materials and content creation
  • Interact with copywriters to develop creative concepts and the execution of materials, printed or electronic
  • Attend planning meetings and make presentations to internal and external clients to decide the strategic and creative direction of marketing pieces or campaigns
Digital Media Strategy and Engagement
  • Build and execute a comprehensive digital media strategy through competitive research, platform selection, benchmarking, messaging, and influencer engagement
  • Generate, edit, publish, and share content (text, images, video, HTML) that fosters meaningful engagement with community members and stakeholders
  • Manage district webpages and assist webmasters with marketing content management, including creation and revision of digital resources
  • Stay current on market trends, educational news, and emerging digital marketing practices; apply new techniques and share findings with the team
  • Be proficient in multiple visual programs, including Adobe Creative Suite - InDesign, Canva, Illustrator, Photoshop, Acrobat, Premiere, Quark Xpress, Microsoft Office, iMovie, or other video and audio editing programs
  • Assist in collecting and monitoring data to identify strategies for content creation and evaluation of communications efforts, make recommendations to leaders, and implement approved change
  • Organize and coordinate many tasks under pressure
         

        Qualifications

         Qualification Requirements

        To perform this job successfully, an individual must be able to perform each of the above essential duties satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities, required unless otherwise stated as preferred. Reasonable accommodations may be made to enable individuals with disabilities to perform the essentials functions.
        • Bachelor's degree In Graphic Design or communications with emphasis in Digital Media and brand strategy
        • Minimum of 5 years Experience in print and electronic digital media platforms and web content management is required
        • Minimum of 3 years Experience in marketing, sales, or strategic communication, required
        • Minimum of 3 years Experience in graphic design, preferred
        • Demonstrated organizational skills with attention to detail
        • Demonstrated project managemen

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