High Value Sales Specialist, SMB

TikTok's small and medium-sized business (SMB) team aims to help businesses and brands of all sizes. unleash their creative side, connect with our audience, and engage with new and existing customers. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.



The High Value Acquisition team is a strategic, acquisition-focused function designed to identify, prospect, activate, and scale high potential SMB and Mid Market advertisers. Operating as a qualitative, high-touch sales team, HVA plays a pivotal role in expanding TikTok North America's advertiser base by bringing in net new accounts and transitioning them into long term managed relationships.



The High Value Sales Specialist will be responsible for a full sales cycle which will include prospecting, qualifying, pitching & closing high-potential advertisers and marketing agencies for the TikTok Ads Platform. They will consult with key stakeholders to help them understand the value of the advertiser platform, and the path to get started. They will collaborate closely with internal teams to develop best practices for client acquisition and sales. They will build and manage a pipeline of opportunities while establishing new client relationships, and focusing on revenue potential.



- Consistently meet and exceed quantitative and qualitative acquisition sales targets, while delivering a best-in class experience to clients

- Prospect, qualify, pitch and close new business opportunities for the TikTok Ads Platform

- Generate sales pipeline through outbound prospecting efforts via phone, email, and 3rd party tooling

- Collaborate with cross functional teams on various lead operation initiatives

- Consult with external stakeholders regarding starting their TikTok Ads strategy with identified marketing and business objectives

- Onboard new clients onto the TikTok Ads Platform, and set them up internally for long-term growth