Sr. Communication & Change Specialist
Cushman & WakefieldAbout the role
Job Title
Sr. Communication & Change SpecialistJob Description Summary
The Senior Communications & Change Specialist is responsible for executing internal communications and driving change strategy tailored to the unique and fast-paced demands of a large client environment. The role serves as a strategic partner to the account team, ensuring all communications reflect corporate change principles while being responsive to account-specific needs. Duties include managing communications, overseeing delivery, coordinating with subject matter experts, and maintaining peer champion networks to encourage adoption and gather feedback.Job Description
Key Responsibilities:
Strategic Alignment & Change Support
Serve as a bridge between the central corporate organization and account team to ensure alignment and effectiveness of communication tactics.
Communication Strategy, Planning, & Execution
Own the comprehensive strategy, planning, design/development, and delivery of all account-wide communications.
Functions as a strategic and proactive advisor for messaging and narrative creation, collaborating with the account executive team to develop focused and impactful communications for varied stakeholder audiences.
Ensure all internal account messaging aligns with enterprise communication, engagement, and change management strategies.
Address ad-hoc internal account communication needs including but not limited to business updates, policy rollouts, and change initiatives.
Manage content creation for various internal channels (emails, newsletters, intranet, presentations) with appropriate tone and branding.
Engagement & Feedback Management
Manage and deploy pulse surveys, sentiment tracking, and feedback mechanisms to gauge communication and change initiative effectiveness.
Summarize insights and trends to inform continuous improvement.
Track communication effectiveness through analytics, surveys, and feedback tools.
Recommend improvements based on measurable outcomes and stakeholder input.
Stakeholder & Network Coordination
Facilitate collaboration with subject matter experts (SMEs) to ensure accurate and timely content.
Activate and support peer champion networks to localize and reinforce change messaging.
Partner closely with the central marketing and change teams to maintain message consistency across initiatives.
Qualifications:
A bachelor’s degree in communications, marketing, organizational development, or related discipline.
3-5 years of experience in internal communications, change management support, or employee engagement roles.
Proven track record in executing change communications that align with broader enterprise strategies.
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