Senior Vice President of Marketing and Strategy

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Job Posting Title:

Senior Vice President of Marketing and Strategy

Location:

Dallas - Hospital

Additional Posting Details:

Monday - Friday

8:00 am - 5:00 pm

Job Description:

The Senior Vice President of Marketing and Strategy at a pediatric orthopedic hospital is a critical executive role responsible for driving enterprise-wide growth and brand authority. Reporting directly to the CEO, this leader serves as a primary architect for the hospital’s long-term strategic vision, ensuring that clinical excellence in orthopedics translates into market leadership and sustainable patient acquisition. 

Core Responsibilities

• Strategic Growth & Vision: Partner with the CEO to define and execute a three-to-five-year strategic plan focused on service line expansion (e.g., spine, sports medicine), geographic reach, and innovative care models.

• Enterprise Brand Stewardship: Serve as the lead steward for the hospital’s brand, ensuring a consistent, mission-driven narrative across all platforms that resonates with parents, referring physicians, and community partners.

• Market Intelligence: Monitor healthcare industry trends and competitive pediatric  orthopedic landscapes to identify new program opportunities, risks, and strategic partnership prospects.

• Integrated Marketing Execution: Oversee a multidisciplinary team to deploy data-driven campaigns spanning digital health, SEO/SEM, social media, and traditional media to drive patient volume and engagement.

• Physician & Community Engagement: Strengthen referral networks by leading physician-facing marketing and managing high-visibility community or sports partnerships that enhance local brand trust.

• Business Development & Partnerships: Lead the identification, evaluation, and implementation of strategic affiliations that align with the hospital’s pediatric mission.

• Performance Metrics & ROI: Establish robust KPI frameworks to measure marketing effectiveness and the financial impact of strategic initiatives on the hospital's growth. 

Required Qualifications

• Education: Bachelor’s degree in business, marketing, or healthcare administration required; a Master’s degree (MBA or MHA) is strongly preferred.

• Experience: Typically requires 12–15+ years of progressive leadership experience in healthcare strategy or marketing, with a proven track record of managing complex growth initiatives in a clinical setting.

• Specialized Knowledge: Deep understanding of the pediatric healthcare ecosystem, including managed care operations, regulatory environments, and consumer-centric patient engagement. 

Leadership Competencies

• Executive Presence: Ability to influence and collaborate with the Board of Directors, clinical leaders, and the broader executive team.

• Visionary Thinking: Capable of translating complex market data into actionable long-term plans while navigating a fast-paced, competitive regional market.

• Team Development: Experienced in mentoring high-performing, cross-functional teams in brand strategy, digital marketing, and business analytics.