Senior Manager - Solution Marketing

Are you looking for a role that motivates and challenges you? Are you ready for an opportunity for growth? Do you want to work on teams where people roll up their sleeves to take on tough problems together, and regularly blow the doors off our clients with their outstanding teamwork? If you answered yes to those questions, 3Cloud might just be for you!  

At 3Cloud, we hire people who aren’t afraid to experiment or fail. We hire people who are willing to give direct and candid feedback to their managers, leaders, and team members. We hire people who jump at those opportunities because they care about our collective growth and success. We hire people who challenge and hold each other accountable for living 3Cloud’s core values because they know that it will result in amazing experiences and solutions for our clients and each other.  

3Cloud’s marketing department is responsible for the end-to-end GTM strategy and execution for the 3Cloud solution portfolio, which are grouped by Cloud Platform, Data & Analytics, App Innovation, market segments, and industries.  This is a fantastic opportunity to build 3Cloud’s solution marketing foundation, shape it into something great while having significant career growth opportunities.  

As Sr. Manager of Solution Marketing, reporting directly to the Sr. Director of Marketing, you will operate at the intersection of delivery, marketing, sales, and solutions by becoming the market, buyer, and customer expert for our go-to-market team.  

 

You will be responsible for four critical GTM functions: 
 
Offer Strategy:  
You’ll plan, orchestrate, and execute solution launches that accelerate sales, increase awareness of the 3Cloud brand, and drive demand. 

Positioning & Packaging:  
Create industry positioning and solution messaging, build collateral to communicate the business value and benefits; manage, measure, and optimize horizontal and vertical solution offerings. 

Content Marketing:  
Create product and solution content to drive purchase, adoption, and usage as relevant across the customer lifecycle, optimizing content to honor value drivers by segment. 

Enablement & Industry Verticalization:  
Enable frontline teams on how to cultivate/sell opportunities within the designated segment and solution offering; work with delivery and industry leadership, to represent solutions to influencers and Microsoft. 

 

Responsibilities 

• Develop a deep understanding of the market, buyer, and customer so that you can be a voice to influence our solution offering roadmap 
• Quarterback our solution launches and market-facing announcements working across delivery, sales, marketing, and industry leaders. 
• Collaborate on a marketing plan for the solution portfolio within the Microsoft channel and key strategic accounts, including market sizing, segmentation, key plays.  Develop strategies for increasing market share and retaining/expanding existing customers across portfolio. 

• Develop and deliver buyer and channel enablement materials (content, calculators, templates, sales tools, etc.) that will help buyers “self-serve” through their journey 
• Research user needs and competitors to ensure we remain ahead of the competition. 
  Understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation for assigned portfolio. 
• Work with finance to create dashboards that track key offers and performance (i.e. solution attachment rate, customer lifetime value) 

 

Requirements 

• BS/BA required; advanced business degree preferred 
• Passionate marketer with 6+ years experience in Product Marketing or Solution Marketing 
• Ability to identify and position key solution features, benefits, and value propositions in a clear and compelling way throughout multiple marketing channels 
• Experience and a track record of driving adoption, growth, retention and results 
• Outstanding storytelling skills, left and right brain oriented, eye for good copy 

• Proven record of thriving in a matrixed environment with the ability to drive initiatives to completion through other people without having direct supervisory responsibility 
• Proven influencing skills with senior leadership, working cross-functionally and with clients/prospects 
• Motivated to work collaboratively in a fast-paced, ever-changing environment 
• Exceptional ability to conceptualize and create compelling product/solution content; able to write quickly and concisely for non-technical audiences 
• Knowledge of buying offices (Executive, Data, IT), experience B2B, SaaS products or cloud platforms 
<