Director, Marketing

About BridgeBio

BridgeBio is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 20+ drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs.

Our focus on scientific excellence and rapid execution aim to translate today’s discoveries into tomorrow’s medicines. We have U.S. offices in San Francisco, Palo Alto, and Raleigh, with small satellites in other parts of the country. We also have international offices in Montreal, Canada, and Zurich, Switzerland, and are expanding across Europe.

To learn more about our story and company culture, visit us at https://bridgebio.com

Who You Are

The Director, Marketing will support the development of key portfolio assets. The Director, Marketing will drive cross-functional collaboration and tactical alignment, ensuring success in the US and across the globe. This individual will lead the development of commercial strategy and deliverables, including market development and product adoption. This person will occupy a strategic role on commercial product teams, work closely with Market Insights, Development, Regulatory, Medical Affairs, and other key stakeholders to deliver an integrated commercial planning and execution. The Director, Marketing should feel at home in a fast-paced, ambiguous environment. This position requires excellent communication skills, strategic prowess, leadership, and a proven ability to influence the organization. The Director, Marketing will report to the Sr. Director, Portfolio Marketing.

Responsibilities

• Serve as a commercial leaderive on the Product Teams, embedding the market needs into cross functional planning
• Lead development and implementation of global brand strategy, identifying opportunities and critical issues that can impact the brand
• Lead brand planning, positioning, messaging, brand name work, and brand imagery
• Develop insights on the external environment, market shaping initiatives, competitive landscape assessments, payer/reimbursement requirements, and unmet medical needs. Lead the process to embed insights into brand strategy and planning.
• Help identify and support the development of key opinion leaders and future speakers for the brand(s)
• Uncover and address unmet needs by seeking expert insights, arranging and conducting advisory boards. Utilize outcomes to improve/refine launch planning and execution
• Complete market opportunity assessments and make recommendations on future indications/label expansions/data generation
• Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• Develop and track metrics to measure and ensure the success of marketing/promotional programs
• Drive innovative tactics and address untapped opportunities
• Work with the market insights team to develop forecasting assumptions and models
• Coordinate closely with Omni-channel marketing lead to building an effective customer engagement ecosystem
• Partner with Medical Affairs on publication planning and medical education strategies
• Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
• Partner with Value and Access to help develop the value proposition and access/ reimbursement strategies 
• Develop and present business updates to the Senior Team, incorporating feedback into future planning and execution.
• Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views

No matter your role at BridgeBio, successful team members are:

• Patient Champions, who put patients first and uphold strict ethical standards
• Entrepreneurial Operators, who drive toward practical solutions and have an ownership mindset
• Truth Seekers, who are detailed, rational, and humble problem solvers
• Individuals Who Inspire Excellence in themselves and those around them
• High-quality executors, who execute against goals and milestones with quality, p