Job Description:

The Senior Manager, Media sits within the integrated Mars Wrigley US Media Team and will be responsible for coordinating PESO (Paid, Earned, Shared, Owned) plans for Challenger brands. This Associate will work with Brand Managers and internal stakeholders and lead coordination between functions and agencies to ensure sound PESO strategy and executional excellence.  

What are we looking for?

• 5+ years experience in Media Planning, Investment, PR or Social Content Creation
• Bachelor’s Degree required
• Possesses strong analytical, quantitative skills and an innate analytical mindset
• Ability to travel up to 5% of the time
• Intimate knowledge and understanding of the Paid, Earned, Shared, Owned ecosystem
• Understanding of CPG paid media and measurement, including various testing methodologies and solutions
• Proficient in managing complex projects and stakeholder management
• Well organized, good at prioritization, and attentive to details.
• Biased toward action. Takes initiative, is entrepreneurial, can hit the ground running and move projects forward right from the start.

What will be your key responsibilities?

• Lead coordination between functions and agencies for Challenger Brands' PESO activation campaigns.  Campaigns may or may not include paid media.
• Develop and champion principles for investing in and supporting ESO (Earned, Shared, Owned) with paid investment.
• Work with Human Intelligence team to facilitate measurement solutions and testing for PESO campaigns. Proactively share learnings across US Marketing and Global communities.
• Brainstorm and activate new and unique marketing ideas (Including paid, earned, shared & owned levers) to drive effective communication with the target audience
• Ensure paid media activation Is executed when needed in conjunction with the paid media agency
• Manage budget in conjunction with media agency, facilitating billing/MFAs as needed
• Collaboratively work with other Media team members to ensure portfolio spend is optimized

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all locations listed within the job posting:USD 117,808.00 - USD 161,984.00