Senior Director, Customer Business Development (CVS)

This role is a Remote Role: This is a fully remote position. Candidates be located in North East, United States, preferably by Rhode Island area with occasional travel up to 25% to customers or Revlon offices. 

Overview:

The Sr. Director, Sales is responsible for developing, executing, and fostering a collaborative business partnership between Revlon brands and CVS with accountability for delivering volume, share, profitability, and customer category growth objectives. This role leads customer strategy across all Revlon brands, builds executive-level relationships, and translates company and customer priorities into long-range plans, annual joint business plans, and actionable commercial programs. The Sr. Director is expected to challenge the status quo, identify new go-to-market opportunities, influence across merchandising, marketing, supply chain, store operations, finance, and digital/omnichannel teams, and mobilize internal cross-functional partners to deliver business results with excellence.

Responsibilities:

1. Lead long-range planning and annual Joint Business Planning with CVS, aligning Revlon and customer timelines to maximize execution, growth, share, and profitability.

· Develop and maintain strategic relationships with customer leaders and buyers across merchandising, marketing, operations, supply chain, finance, and digital/omnichannel teams.

· Identify and execute against key business drivers, including volume forecasting, category growth, POG strategy, secondary space, innovation, and promotional activation.

· Lead long-lead customer planning to improve execution readiness and maximize in-market impact.

· Effectively manage Market Development Funds and customer investment to support profitable growth.

2. Own annual gross sales and P&L delivery for CVS

· In conjunction with the VP Sales, develop annual volume targets, customer P&Ls, and investment plans.

· Provide business updates to senior Revlon leaders on customer progress, strategy, risks, opportunities, and outlook.

· Track volume, consumption, share, profitability, and investment performance, and make appropriate business decisions to deliver agreed-to targets.

3. Develop, implement, and monitor weekly and annual consumption plans for integration into the overall account business plan.

· Leverage customer, POS, syndicated, market, and competitive data to identify growth opportunities and risks.

· Partner with Sales Insights, analysts, marketing, trade marketing, and finance to convert insights into customer-ready selling stories and action plans.

· Track weekly/monthly performance versus plan and create close-the-gap plans where required.

4. Lead 4P execution and customer activity planning across product, price, promotion, and placement.

· Communicate weekly/monthly results, risks, and gap-closing actions with internal teams and customer stakeholders.

· Develop and implement business-building strategies to capitalize on opportunities and mitigate risks.

· Integrate Revlon/Elizabeth Arden corporate strategy with the customer’s go-to-market strategy.

5. Partner with Demand Planning, Inventory Planning, Replenishment, and Logistics to maintain accurate shipment forecasts by segment and item.

· Identify opportunities and risks for Demand Meetings and lead the demand planning inputs for Revlon and Almay Color Cosmetics.

· Develop strategic plans