Sr. Sales Planner

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

 

 

 

We’re seeking a Senior Sales Planner to help lead and elevate the execution of media plans across our Sales Planning Department. This individual will be a critical pre-sales strategist and planning lead, supporting internal sellers and cross-functional teams with high-quality proposals rooted in audience targeting, pricing efficiency, and digital-first thinking.

As an experienced planner with a deep understanding of omnichannel inventory and DSP platforms, you’ll collaborate on proposal development, lead onboarding for new hires, and act as a team mentor and escalation point for planners. You’ll also play a key role in liaising with Data, Salesforce, Product, and Ad Operations to improve planning processes and maintain alignment with evolving tools and targeting strategies.

Responsibilities: 
Media Planning & Strategy
•    Own the end-to-end planning process for high-value opportunities, ensuring proposals meet client KPIs and maximize revenue across CTV/OTT, OLV, Display, Audio, Native, and emerging formats
•    Translate complex RFP requirements into strategic, audience-led media plans using DSP-level targeting (geo, behavioral, demo, interest-based, etc.)
•    Collaborate closely with Sales Planning Manager and Sales Solutions to ensure accurate pricing, delivery forecasting, and targeting logic, especially in performance-driven deals
Team Leadership & Training
•    Mentor planners, lead onboarding for new team members, and develop robust training documentation on tools, workflows, and planning best practices
•    Act as the go-to escalation point for planner issues or questions, supporting regional groupings as assigned (e.g., Southern region)
Process Improvement & Cross-Functional Collaboration
•    Act as a primary liaison between Planning and the Data Solutions teams, supporting data logic updates, troubleshooting audience issues, and coordinating rollouts of new audience segments or modeling tools
•    Collaborating with the Salesforce/Planning Systems teams on system enhancements and workflow improvements
•    Lead or support special projects focused on streamlining planning, data validation, or cross-departmental initiatives
•    Step in as lead for key departmental meetings when the Sales Planning Manager is unavailable

Requirements: 
•    Bachelor’s degree in Marketing, Business, Media, or related field
•    4+ years of experience in digital media planning, pre-sales strategy, DSP campaign planning, or account management
•    Strong understanding of DSP environments, particularly audience strategy, bidding logic, data usage, and omnichannel buying
•    Demonstrated expertise in CTV/OTT media, audience targeting, and digital-first RFP strategy
•    Experience with Salesforce, Excel, PowerPoint, and media proposal tools
•    Excellent communication and organizational skills with a proactive, solution-oriented mindset
•    Ability to manage multiple projects in a deadline-driven environment
•    Prior leadership or mentorship experience is strongly preferred

Pay Range $88,000—$90,000 USD

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. 

* Some jobs are covered by a collective bargaining agreement and thus some or all of