Sr. Product Marketing Manager, Developer & Partner Solutions
LinkedInAbout the role
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn and is our fastest-growing business, in line with tremendous growth opportunities ahead. When organizations come to LMS, we help them reach and engage with professional audiences at scale. We then help turn those audiences into communities and, ultimately, those communities into customers.
As a Senior Product Marketing Manager on the LMS Product Marketing team focused on partners and developers, you will help shape the product strategy and go-to-market for our APIs, drive partner insights and evangelize partner needs and grow developer engagement with LinkedIn. The ideal candidate is a self-starter who can develop data-driven business cases for action, create compelling narratives for our partners, and is able to successfully prioritize and manage complex workstreams. This is a highly visible role that balances strategic go-to-market planning, content development, project management, stakeholder engagement and influencing and driving alignment at the leadership level.
Responsibilities:
- Serve as the voice of the partner and subject matter expert by gathering and structuring key partner, market, and competitive intelligence to influence product roadmap and prioritization.
- Build in-depth go-to-market strategy and lead execution plans for multiple products, features and initiatives and evaluate results, in close collaboration with cross-functional partners.
- Create impactful messaging and positioning and launch materials to facilitate seamless and scaled product launches
- Lead sales enablement to evangelize the partner solutions and grow product adoption
- Participate as a critical business stakeholder on Partners and APIs, monitoring KPIs and partner feedback to propose solutions where appropriate.
- Influence senior stakeholders and be the trusted PMM voice to enhance the effectiveness of our product and go-to-market strategies.
Qualifications
Basic Qualifications:
- BA/BS Degree or equivalent experience
- 2+ years of developer marketing experience
- 6+ years of B2B marketing, technology marketing, or product marketing experience
Preferred Qualifications:
- Experience in B2B tech product marketing, developer marketing, integrated marketing, and/or strategy consulting
- Experience in the advertising space working with third-party developers building tools on top of public APIs.
- Proven ability to manage complex projects and product launches with many stakeholders (including engineers, data scientists, and designers) and leverage the people and resources around you to get things done
- Excellent written and verbal communication skills, with the ability to synthesize complex content into a clear and cohesive story.
- Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
- High EQ with the ability to build impactful cross-functional relationships across large and diverse teams.
Suggested Skills:
- Influencing for Impact
- Go-To-Market planning
- Partnerships
- Sales training
- Content development
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive
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