We anticipate the application window for this opening will close on - 19 May 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

As part of our integrated marketing team, the Senior Integrated Marketing Program Specialist focuses on driving growth and awareness for our Cardiac Ablation Solutions (CAS) portfolio. This role emphasizes strategic initiatives, partnerships, and program management to enhance market presence and engagement. The ideal candidate will be strategic and execution-focused, possess strong leadership and communication skills, and be highly organized and collaborative.

*This position offers the flexibility to work in a hybrid model out of our Mounds View, MN office or fully remote, depending on the candidate's location. *

A Day in the Life:

• Develop and implement market development strategies, including annual organic and paid social media strategy, implementation of a KOL influencer program, overall portfolio messaging strategy, direct-to-consumer (DTC) campaigns, and paid media initiatives.
• Collaborate with cross-functional teams, including Product Managers and marketing communications, to ensure alignment and effective execution of marketing programs.
• Project manage key partnerships and media relations including media buying, planning and execution to drive program success.
• Lead, plan, coordinate and execute sponsored events, including symposiums, webinars, and congress-sponsored sessions, and covering promotion invitations.
• Oversee the creation and management of content for various marketing channels, including social media, websites, and digital opinion leader programs.
• Develop and maintain brand and portfolio messaging and campaigns to support current and future portfolio, ensuring compliance with regulatory and brand guidelines.
• Lead the development and implementation of patient and physician education materials, messaging strategies and programs.
• Align internal messaging strategy in partnership with PR for congresses and internal events.

Must Have:

• You will need a Bachelor's degree and at least 4 years of Marketing experience to be considered. OR, an advanced degree and 2 years.
• Proven experience in managing digital marketing campaigns, partnerships, and program management.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.

Nice to Have:

• Advanced degree (MBA or related field).
• Experience in direct-to-consumer marketing and patient advocacy.
• Strong project management and analytical skills with the ability to interpret data and make informed decisions.
• Experience working in a cross-functional team environment.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Knowledge of the medical device industry and experience in cardiology marketing is preferred.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation
 

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
 

Salary ranges for U.S (excl. PR) locations (USD):$92,000.00 - $138,000.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

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