Part-time Instructor - Theme Park and Experiential Entertainment Marketing

Description

NYU's Los Angeles Program is seeking a local, part-time instructor to teach an undergraduate course focused on the global business of immersive experiences.

 

The course will be under the sponsorship of NYU Stern School of Business.

This is a shortened intensive course that is expected to be taught over the span of three weeks in the Summer 2026 semester (May - July) and will be held in the NYU LA academic center in the Fairfax/La Brea area of Los Angeles.

Course Description

This course will take students on a thrilling ride into the global business of fun and immersive experiences. This course will provide an introduction to experiential and location-based entertainment businesses, including: - global theme parks, - location-based, travel and leisure entertainment, - immersive experiences, including concerts, festivals, and live events. This course provides an overview and framework for understanding the key marketing, economic, and strategic issues in these businesses. We will explore how experiential entertainment is created, produced, and consumed by consumers. We will also examine the unique aspects of experiential and location-based entertainment, opportunities, issues, and how these businesses are evolving. We will look at the business models and where these businesses may be heading, including the key players, current trends and new opportunities. We will look at how the trends influence both the business models and the consumer experience

About NYU and NYU Los Angeles:

 

Founded in 1831, New York University is the largest private university in the United States. The University has degree-granting campuses in New York, Abu Dhabi, and Shanghai and operates 11 global academic centers and research programs in more than 25 countries. NYU Los Angeles is one of NYU’s 12 study away programs where students can participate to study away while earning credits towards their degree. If you would like to learn more about the program, please visit the NYU Los Angeles program website.

Qualifications

A strong candidate will have a Ph.D., DBA, MBA, or equivalent terminal training in a relevant field, as well as experience teaching courses at the undergraduate level within a degree-granting program. They must demonstrate a mastery of the experience economy, specifically regarding guest journey mapping and brand storytelling within physical or immersive environments. Extensive industry experience in theme parks, themed attractions, location-based entertainment, or experiential brand activations would be a plus factor for qualified candidates.

Application Instructions

All applications must be made online through Interfolio at https://apply.interfolio.com/181404.

Applications must include (1) a cover letter, (2) an updated CV, (3) list of references, teaching materials/list of topics (500 word max, including some of the reading and other materials to be covered), and (4) course evaluation summaries (if available). In the cover letter, please highlight any relevant experience you have in teaching and describe your teaching philosophy.

Since this position will require the instructor to critically evaluate the established syllabus and bring their own unique perspective to the course, candidates are strongly encouraged to arrive at the interview prepared to discuss potential syllabus ideas. Candidates are also welcome to submit sample draft syllabi during the application process.

 

Consideration for applications will begin immediately and continue until the position is filled. Applications will be reviewed jointly by senior NYU LA leadership and colleagues in Stern School of Business. Terms and conditions will be discussed with the successful applicant.

Equal Employment Opportunity Statement

For people in the EU, click here for information on your privacy rights under GDPR: www.nyu.edu/it/gdpr

NYU is an Equal Opportunity Employer and is committed to a policy of equal treatment and opportunity in every aspect of its recruitment and hiring process without regard to age, alienage, caregiver status, childbirth, citizenship status, color, creed, disability, domestic violence victim status, ethnicity, familial status, gender and/or gender identity or expression, marital status, military status, national origin, parental status, partnership status, predisposing genetic characteristics, pregnancy, race, religion, reproductive health decision making, sex, sexual orientation, unemployment status, veteran status, or any other legally prote