Director, Omnichannel Marketing & Content Production, Cardiovascular

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Director, Omnichannel Marketing & Content Production, Cardiovascular

What you will do

Let’s do this. Let’s change the world. In this vital role the Director, Omnichannel Marketing & Content Production (Cardiovascular – Repatha) will lead the end-to-end omnichannel engagement strategy, content ecosystem, and production operations across non-personal channels. This leader will be responsible for delivering high-impact, data-driven, and scalable customer experiences that drive behavior change among healthcare providers (HCPs) and ultimately improve patient outcomes.

Reporting to the Brand Lead Executive Director, this role sits at the intersection of strategy, execution, content, and analytics, requiring a balance of visionary leadership and operational excellence.

Omnichannel Strategy & Engagement

• Lead the integrated omnichannel strategy across digital and non-personal channels in close partnership with audience leads and promotional teams
• Orchestrate seamless customer journeys across web, CRM, paid media, social, and emerging channels
• Champion Customer 360 strategies, enabling personalization and optimized engagement across the HCP experience
• Partner with Global Commercial Capabilities and Analytics teams to design and deploy end-to-end, insights-driven campaigns

Content Strategy & Production at Scale

• Build and lead a high-performing content production engine, delivering high-quality, compliant content at scale
• Oversee modular content strategies, enabling reuse, speed, and personalization
• Drive innovation in AI-enabled content production and automation pilots
• Ensure alignment of content to channel strategy, audience needs, and brand priorities

Channel Leadership & Innovation

• Oversee strategy and execution across key channels:
  • Digital Media (Display, OLV, CTV)
  • Social & Influencer/Community Engagement (in partnership with Corporate Communications)
  • CRM & Trigger-Based Communications (Email, SMS, marketing automation)
  • Web, SEO & Search (including emerging GEO capabilities)
• Continuously evaluate and pilot emerging platforms, technologies, and engagement models

Analytics, Measurement & Optimization

• Lead a holistic measurement framework across channels and campaigns
• Partner with Commercial Data & Analytics to generate actionable insights and performance optimization strategies
• Drive test-and-learn agendas, enabling continuous improvement in ROI, engagement, and experience
• Scale best practices and optimization models

Cross-Functional Leadership & Operational Excellence

• Lead and develop a multi-disciplinary team spanning omnichannel engagement, content production, CRM, web, and analytics
• Foster a high-performance, collaborative culture focused on innovation, agility, and accountability
• Partner across key cross-functional partners including HCP/IDN Marketing, Sales, Value & Access, Corporate Communications, Digital Technology,  Regulatory, Legal and Medical teams
• Manage agency and vendor partners to deliver best-in-class creative and execution
• Oversee budgets and ensure efficient, ROI-driven investment decisions

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The leader we seek brings strategic vision, operational rigor, and a passion for innovation.

Basic Qualifications:

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